How to Set Yourself Up to Compete Globally

Competing internationally and getting global recognition is the dream of many creatives. Being in a position to gain recognition within and outside your geographical area and local context can often be considered a career peak to many. But, getting to this point seldom happens in isolation, nor does it happen by dreaming and wishing for it only. If you are a creative with such dreams, here are some tips to help clear your path towards global recognition.

Balance consistency with mastery. To get to the point where your work can stand side-by-side with global talent, consistency is necessary. However, staying consistent while producing work with no visible improvement in your process or outputs is not the kind of consistency you need. Take deliberate effort to master your craft. Take a course, study the works of other creatives who already operate at the level you desire, experiment with personal projects, collaborate with senior colleagues, and volunteer if it’s a good fit to double down on becoming a master of your craft.

Invest in the infrastructure. From software to tools, and physical infrastructure like a soundproof room or an off-grid workspace, the value of the right infrastructure cannot be understated in the long run of your creative journey. Although in our local context, setting up the right infrastructure that puts you on par with other global talents is either expensive or involves many hurdles, like restrictive payment processors or online tools, finding ways around the ones within reach is something worth investing in.

Build a portfolio mindfully. There is a tendency for portfolios to be made up of works that feel isolated from each other. There is no connecting thread of sorts. When you intend to compete internationally, you need a body of work that speaks volumes merely by how it is arranged and the projects it contains. The quality of your work may be great, but what story does it tell about you and your work as a creative before you have the chance to speak?

Position yourself where you can be found. As simple as this sounds, it can sometimes be overlooked. Do deep research on platforms or channels where a global audience is likely to visit to see creative talent like yours and get in there. Put your best foot first and stay consistent with showing up on these platforms—update them regularly.

Participate internationally. Enter competitions that present you with a chance to be seen by a global audience. Publish your work in a publication with international editorial standards. Foster relationships with international creatives and collaborate with them on their projects to get exposed to a different style of professionalism and work standard than what you might be used to.

Embody the global talent. Communicate with intention, like someone who is already recognised globally. Be clear in your communication, both written and spoken, and be proactive with your communication when you hit snags or encounter difficulties while you work on projects. Price confidently and fairly, and lastly, deliver on your promises and over-deliver on every project you work on.

Becoming a globally recognised talent takes time, but when you stay dedicated to the course, refine your craft, and position yourself to be seen by the people in the global market, it is just a matter of time before you are recognised. It is not an easy journey, but when it all adds up, you will be glad you stayed at it.