Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Happy December! I don’t like the fall/winter, but this is always one of my favourite months of the year. The holiday season is upon us, folks. I now have a valid excuse to buy that pair of shoes I’ve been eyeing for months.
DO ME A FAVOUR and vote for your sneaker of the year here via this Google form! It’s not too late to make your choice. We’ve got a lot of entries in our audience poll, but the more the merrier!
QUICK HITS:
Skims is legitimately everywhere thanks to its collaborations. The brand is partnering with The North Face next. It feels like there’s almost no territory it can’t cover.
Adidas can now legally leave Yeezy behind. The brand defeated an appeal on a lawsuit from shareholders, saying that Adidas misled them in annual reports.
Ads for Nike, Superdry and Lacoste have been banned in the UK for misleading consumers about the environmental sustainability of the products in them.
Now, let’s dive in.
Nike’s shakeup under Elliott Hill continues after the company made sweeping changes to its C-suite this week.
What’s new:
Nike announced it’s eliminating the roles of Muge Dogan, its chief technology officer, and Craig Williams, its chief commercial officer. Williams was a key driver for Jordan Brand’s success before shifting into his new CCO role with Nike in May 2023.
Along with eliminating those roles, Nike is promoting Venkatesh Alagirisamy, its current chief supply chain officer, to the chief operating officer position. He’ll oversee technology along with his current duties as part of his new role.
The leaders of the brand’s four geographies are also joining the company’s senior leadership team and reporting directly to Hill himself.
Nike CFO Matthew Friend will also have added responsibility. Nike’s global sales and Nike Direct and Global Sales team will report directly to him, and he’ll play a larger role in shaping the brand’s broader commercial strategy
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