# The Kicks You Wear The intersection of sneakers, business and culture injected directly into your inbox. Page: Feed: --- ## [The Kicks You Wear: Nike’s Hottest Shoe Isn’t a Sneaker](https://kyw.substack.com/p/the-kicks-you-wear-nikes-hottest) _2026-01-13 · Mike D. Sykes, II_ StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all. ## [The Kicks You Wear: The Future of Converse](https://kyw.substack.com/p/the-kicks-you-wear-the-future-of) _2026-01-06 · Mike D. Sykes, II_ Nike CEO Elliott Hill highlighted Converse’s turnaround as one of Nike’s must-dos for 2026, but would the company be better off passing the brand’s problems onto a new owner? ## [The Kicks You Wear: Nike Is Restructuring — Again](https://kyw.substack.com/p/the-kicks-you-wear-nike-is-restructuring) _2025-12-05 · Mike D. Sykes, II_ Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026? ## [The Kicks You Wear: The Death of Sneakers Is Overstated](https://kyw.substack.com/p/the-kicks-you-wear-the-death-of-sneakers) _2025-12-03 · Mike D. Sykes, II_ The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over. ## [The Kicks You Wear — What's Going On With Travis Scott and Nike?](https://kyw.substack.com/p/the-kicks-you-wear-whats-going-on) _2025-11-25 · Mike D. Sykes, II_ Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind. ## [The Kicks You Wear — Nike's Star Search](https://kyw.substack.com/p/the-kicks-you-wear-nikes-star-search) _2025-11-18 · Mike D. Sykes, II_ Cade Cunningham is Nike's newest signature athlete, but he's not a household name just yet. ## [The Kicks You Wear — Steph Curry Breaks With Under Armour](https://kyw.substack.com/p/the-kicks-you-wear-steph-curry-breaks) _2025-11-14 · Mike D. Sykes, II_ Under Armour is parting ways with the NBA superstar and his eponymous footwear brand as part of a new restructuring plan. Here's what it all means. ## [The Kicks You Wear — Can the NHL Become Fertile Fashion Ground?](https://kyw.substack.com/p/the-kicks-you-wear-can-the-nhl-become) _2025-11-07 · Mike D. Sykes, II_ The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen? ## [The Kicks You Wear — Mike Amiri Explains Fashion’s Sports Boom](https://kyw.substack.com/p/the-kicks-you-wear-mike-amiri-explains) _2025-11-05 · Mike D. Sykes, II_ A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion. ## [Earn crypto from idle GPUs (Sponsored)](https://crawlproof.com/a/WpHev8npc0Ht) _2025-11-05 · **Sponsored**_ Run one CLI command, connect your GPU, and start receiving crypto payouts. ## [The Kicks You Wear: Adidas Rides Its Own Wave](https://kyw.substack.com/p/the-kicks-you-wear-adidas-rides-its) _2025-10-31 · Mike D. Sykes, II_ The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.