Two Swedish Eyes on Media and Public Relations
Each year, Pantone s Color of the Year is revealed to the design and creator community —a single hue that, in the eyes of the global color authority, encapsulates the spirit and trends of the time. For 2024, the choice fell upon Peach Fuzz, a gentle peach tone that is both warm and carries a modern Continue reading "Peach Fuzz is Pantone s Color of the Year 2024 here s how to use it in Canva"
Vårdinnovation, a controversial Swedish health care company, created a fake Communications Officer because management didn t want to be personally exposed in media. The company recently went bankrupt because of an alleged bribe scandal, created the profile Sara Johansson on LinkedIn with more than 500 contacts, for a press spokesperson that did not exist. Sara Johansson Continue reading "Swedish…
Whenever there is a major event, news story or a natural disaster like the hurricane Dorian, someone is going to try to take advantage of it to gain followers and reach on social media. Do you remember the fake photo of Frankenstorm hurricane Sandy, that looked like it would destroy all of Manhattan? Completely fake Continue reading "Fake Hurricane Dorian video goes viral on Twitter"
Google Search Console is a great free tool provided by Google to help businesses optimize their sites for search. You can use it to understand how your blog or website performs in Google search and what you can do to improve traffic and ranking. I have a travel blog that I would like to get Continue reading "How I increased ranking and traffic with Google Search Console"
During last night s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history of streaking as well. Gained more than 2 million followers Right before she ran Continue reading "Champions League streaker Kinsey Wolanski s…
Today I noticed a new feature on Instagram. If you are logged in to more than one account, Instagram now lets you post the same image or video to multiple accounts at the same time. With this new feature there are toggle switches for each Instagram account that you are logged into. By turning the Continue reading "Instagram now lets you post the same image to multiple accounts"
The fight for the spot as the world s most subscribed Youtube channel has been going on for about one month now. Swedish Youtuber PewDiePie has had the largest channel in terms of subscribers for quite some time, but he is challenged by the Indian music channel T-Series. I wrote about a year ago that T-Series Continue reading "PewDiePie vs T-Series"
IKEA today opens up its first India store in Hyderabad City. The Swedish furniture retail giant continues to be ranked the most valuable Swedish brand according to an annual survey by the brand valuation and strategy consultancy Brand Finance. In a new report listing the top 50 brands in Sweden, IKEA holds the number 1 Continue reading "These are the most valuable brands in Sweden"
The group stage at the FIFA World Cup 2018 in Russia is now over and tomorrow the round of 16 knockout stage will begin. Based on the current FIFA ranking, one half of this stage looks a lot more difficult than the other due to several top ranked teams being place on the same side. Continue reading "FIFA World Cup 2018 Knockout Stage Predictions"
Digital influencers have become a major force in online marketing in recent years. Brands turn to celebrities and other influencers to engage audiences and sway purchase decisions in influencer marketing campaigns. A new study by Fullscreen and Shareablee shows that these social media influencers have a strong impact on their followers behaviour. The study looks Continue reading "Micro influencers…