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KODEC

synthesizing my ideas into a state of being...

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you want to think but there are too many trends

Everyone wants you to unrot your brain, become disgustingly well-read, to think critically, to develop taste. They want you to expand your attention span, to think before you consume, to have a journal ecosystem, and somehow all of these things (that are quite appropriate asks) have been turned into challenges. But if you're like me and you're on your 13182nd TikTok/reel/short, most of that…

i want you to be (actually) competent

"Unique Selling Point" is one of those terms that I could live without every hearing/seeing/thinking about again. But as creators, it’s the golden ticket for having a halfway decent career. Attention is currency and we’re all trying to claw our way out the red. How you do that depends on where you get your advice. Some will tell you it’s editing style and brand colours, others will tell you to…