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Defining Experience · Aug 2, 2026

DX Perspective: Notes From The Future, Quiet Tech, and Leading With Context

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Rachel Kobetz · Defining Experience

Hi all —

Here’s your weekly dose of DX Perspective: what I’m noticing, saving, and thinking about as design (and leadership) gets rewired for an AI-native world. If something here makes you pause, forward it to a friend and tell them why.

  • The Future Worth Building Is Human — Artificial intelligence can do more every day, but deciding what it should do is up to us: individuals, organizations, humanity as a whole.

  • Notes from the future of design — A few months ago, I had the pleasure of attending a small gathering of design leaders in San Francisco to discuss how AI is reshaping the design industry.

  • The AI Productivity Paradox — We’ve been writing a lot lately about product teams that are clearly leveraging AI to deliver faster, yet their outcomes are not improving.

  • Netflix wants ‘AI fluency’ from everyone, but craft is still scarce — When Elizabeth Stone talks about the future of work at Netflix, she keeps circling back to a phrase that is easy to say and hard to pin down.

  • Building AI-Native Teams — How do we think about balancing mature products and customers who rely on stability with teams who are constantly experimenting and building the tools of the future? What happens when those worlds collide?

  • Design Org Dimensions: The Hidden Architecture — Welcome to Design Org Dimensions, a kind of living digital book, incorporating not just writing, but the actual tools and references Peter Merholz has created in his work shaping design organizations.

I built a new 1-day intensive around the question I keep hearing from senior leaders: my role is evolving faster than I can keep up with. What’s the plan?

This is that plan. One day, a personal playbook you build in real time, and the honest conversation most design leaders aren’t having yet, about what to own, what to let go of, and how to make yourself undeniable.

Join the waitlist.

The flagship. Two weeks on building and leading a design organization at scale: strategy, influence, structure, and career. Designed from the ground up for Senior Directors, VPs, SVPs, and CDOs. Not retrofitted from general management. Built for you.

See details + apply here.

I created an AI version of myself using SuperMe. Curious what I’d say about your biggest design challenge? Find out.

Try it

And please give me feedback. Which content is your favorite? What do you want more or less of? Other suggestions? Please let me know.

Have a great weekend.

Rachel

Read the original on kobewan.substack.com

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