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If you look after recordings, a roster of artists or your own catalogue, this is the year that story stops being a curiosity and starts being something worth a small amount of planning.
You have spent years building a following on Instagram, then you post a beautiful concert clip, and a day later it has been seen by 90% less people than usual.
You have just finished a recording you are proud of.
In a recent piece I wrote about practical, everyday ways arts organisations can use AI to save time, things like meeting notes, biographies, funding applications, that sort of thing.
Around one in five people live with a disability, and a year into the European Accessibility Act the rules are tightening.
Hello and welcome to Knight Classical on Substack.
Imagine you have spent three years building a following on a social platform.
Before someone books an artist, hears them live, or even reads their biography, there is a more than a good chance they will watch them.
Think for a moment about how you found the last new restaurant, tradesperson or holiday cottage.
Here’s a slightly uncomfortable truth: people are going to Google you.
