In Brandient, we create names — many names — and each public-facing brand name has been eventually picked out of one or more lists of final candidates. Each list of final brand name candidates is voted out of large lists of candidates, that are just the final stage of each namer’s massive working lists. That s a [ ]
Just a quick note: Tweetbot was apparently cut off. Without it, there is no Twitter (for me). I won't use the official client with its algorithmic timeline, ads, tracking, and collection of dark patterns. So, here's my Mastodon account: @kitone@mastodon.cloud.
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We stare stupefied, with exophthalmic eyes, at the monster’s launch campaign published in the already worn out issue of Lürzer's Archive we're holding with trembling hands: both the print ads’ photography and the TVCs’ direction are signed by this guy Richard Reens. Photographer, director and DOP — for an epic ad campaign like a sign of the times — all over the planet jaws dropped. Who is this…
Acum câteva zile am avut plăcerea să stau de vorbă cu Andi Moisescu în fața microfoanelor — am vorbit despre 20+ de ani de carieră, despre antreprenoriat, Brandient și design, anii petrecuți în advertising, Singapore și Asia, rebrandingul BT și altele.
The most powerful politicians in the world — being fed crisis data by their state information machines — lagged behind, failing to see, to think, to understand the pandemic dynamics. Data flowed free, for everyone to see. But not for them.
On stage she’s a force of nature charged with blinding intensity. Off stage she’s a sweet and delicate human being, blessed with irresistible charm and absolutely disarming kindness.
Lack of standards, wrong standards and then slow adoption of good standards — no wonder the diacritics (ăĂ, âÂ, îÎ, șȘ, țȚ) turned into an endangered species. Magazine headlines, television supers and advertisements obliviously disseminate incorrect Romanian spelling, or non-Romanian letters.
I left the Academy of Arts 25 years ago and I mostly practiced design since — with a short (by comparison) intermezzo in advertising. I spent a lot of time in 17 out of those 27 for hiring designers so I think I qualify to give some advice.
I love design, yet I'm filtering it, I'm opting out of it, I'm killing it. I confess: I'm torn.
Talking to one of my colleagues a few days ago I had an epiphany regarding one of the most important — yet underestimated — designer skills: order. Meaningful order.
In 2018 alone I boarded 50 flights and spent more than 200 hours in the air, enough to circle the globe 3.4 times. So my friends started asking me — do I have any travel advice? Well, here is what I learned.
A few days ago Aneta published — in her article Colaj 2018 (in Romanian, available on Facebook, Medium, Blog) — her thoughts on the year that has passed, a small year, even though it was, paradoxically, a full year. I would argue that 2018 epitomizes a whole decade of busy irrelevance.
Acum câteva zile Aneta a publicat — în articolul Colaj 2018 — gândurile ei despre anul care a trecut, un an care deși dens, nu a trecut de un prag minim de consistență pentru a fi relevant. La fel a fost toată decada 2008-2018.
A mini-gallery of four black and white iPhone images captured during my 2019 New Year's vacation in Thailand.
Here we go again — I just deleted my old blog (2006–2005), all the posts, all the articles, all the marginalia cruft. Welcome to the new KitBlog!