Here’s a couple of case studies with some phenomenal results…
The collaboration between Hilton and Roblox (Roblox? Ask your kids) attracted 3.5 million visitors. This significant reach generated considerable media attention, equivalent to $60 million of earned media (at 0 cost).
(Sources: Forbes, Market Dive, HM, Geeiq)
Marriott Bonvoy Land holds the distinction of being the first major hospitality company to launch within the Fortnite universe (ask your kids).
Here’s what happened:
Influencer content: 2.4 million views and 15,000 engagements
TikTok: 30 million video views, 6.5 million unique users, 118,000 engagements
80% agreed that Marriott Bonvoy is an innovative brand
14% lift in brand consideration & 13% increase in digital ad awareness
(Sources: New Vacancy, Sports Travel Magazine, Hotel News Resource, Travel Pulse, ILHA, Shorty Awards, PR News Wire, CSM)
🥇 There are other 'firsts', that hotel brands can claim.
We’re making them happen.
🏅 Wanderland London is where these innovations are designed.
So you know who to call.
Cheers,
S&A
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