
A Quarter Century with Blizzard
On Diablo, Warcraft, Overwatch, and twenty-five years of being a Blizzard fan
Decoding video game localization. Deep dives into linguistic analysis, cultural translation, UI strings, and AI automation for game developers and linguists.
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On Diablo, Warcraft, Overwatch, and twenty-five years of being a Blizzard fan

For when you don't have a team of linguists but you do have a Google account.

When translating made-up words, gut feelings aren't enough. How to build an objective rubric for creative terminology.

How 18 languages translated a hidden UI mechanic, a French potato joke, and the grammar of gameplay.