Hey hey! I’m currently writing this in my dressing gown (my house coat lol) while I try and warm up from an outing earlier. Yikes it’s chilly in the UK today!
Here’s what’s coming up in this PR roundup…
A really cool PR idea
Why you need thick skin in PR sometimes
The “mass exodus” of X (Twitter) after US election
AND as a lil pre-Black Friday offer, you can upgrade to a VIP version of this newsletter to get weekly PR tips and media hacks 20% off (until end Nov).
Kerri L Watt
I found this one and luckily it pulled me from my deep in a doomscroll on Facebook → a small coffee shop made a huge, potentially business destroying, decision to only serve customers who brought their own cups.
To show why they littered their floor with disposable paper coffee cups. I’m presuming to show how much wastage there is within these types of stores.
It’s a bold statement. But this could also be a MEGA media attention, IF you do it right. Sure, a social media post is great but think of the PR you could do around it.
You’re jumping in on topical issues → wastage, sustainability, recycling etc let alone attempting a brave business decision. The local and national PR opportunities for this campaign are huge!
So, if you have a business that could do similar, be sure to map out a PR plan-of-action to get in touch with local, trade, national, and online media.
Make a REAL big splash about it!
This week I witnessed an incident near my home. A story I thought the local newspaper would LOVE.
I was right and within minutes of sending my “story tip off” email to the Editor, they’d replied, and I had a call wanting to know more.
Fast forward a few hours and the story is live, the comments sections are exploding, and it’s plastered across national media and everywhere online. Whaaat.
Usually this would be great BUT my name was attached to it, and they misquoted me, twisting my words.
The ethics around this and journalist integrity in general is another post altogether but as someone who runs an online business, I only want my name (Kerri L Watt) associated with great things, not a negative comment about a local story not linked to me.
After hours of feeling angry about it I finally realised it’s hopefully tomorrow’s digital fish and chip paper, and it’s just not worth my energy.
SO, if this happens to you, as rubbish as it is, either contact the newspapers and ask to change, or Taylor Swift it and shake it off.
Huge names like The Guardian have left X (Twitter) after the US election, citing its “toxic” nature and how the owner used the platform to influence politics.
The only reason I still have my X (Twitter) account is because it was THE place to connect with and find Journalists. This was helpful as a PR consultant but now I’m also a Freelance Journalist, it allowed me to find work as well.
But now so many journalists and media outlets have left I’m wondering how long we’ll all stay there!
What about you, have you left or planning on leaving X (Twitter) too?
You’ll be able to see…
How to create a press page for your website
How to do PR in 15 minutes a week!
Media coverage in 10 days (ebook)
Stocks up 600% overnight, how did my PR do it?
Champagne marketing, lemonade budget
And so much more!
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