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Ken Zinser · Nov 21, 2024

On impact and big brothers

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Early in my career as a designer, I placed a great deal of value on impact at scale. I wanted my work to reach the widest possible audience. I wanted to work for the most influential studios. I wanted to effect positive change in the world. The greatest possible quantity of impact. But I was dreaming. Call it ego, maybe, or the folly of youth. I could never have lived up to the standards I set in…

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