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thoughts on adtech, identity, and everything in between.

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Nobody Actually Cares

The Pattern August 14th marks ten years since my last drink. I’ve never written about it because, for The post Nobody Actually Cares first appeared on /kp .

The Answers We Inherited

Every generation inherits infrastructure. The important question isn’t whether it still works. It’s whether anyone remembers why it The post The Answers We Inherited first appeared on /kp .

Undeployed Agents

Most of what I’ve learned about building companies has come from making mistakes inside my own. Every now The post Undeployed Agents first appeared on /kp .

The Path Was Never the Point

For years the relationship between a DSP and a publisher has been a black box in both directions. The post The Path Was Never the Point first appeared on /kp .

Who Owns the Pipes Matters

AdTech social has not lit up like this since Oracle acquired Moat in 2017. Back then the argument The post Who Owns the Pipes Matters first appeared on /kp .