For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one…
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Ashu Dubey is CEO of Alhena AI, where they’re focused on reshaping the future of online shopping through AI innovation from AI Search engines through to every customer interaction. Clients include Victoria Beckham, dryrobe, Crocus, and Unilever Prestige. In this episode, Ashu joins Chloe to break down the five conversion mistakes quietly costing eCommerce brands sales, from confusing product pages…
Rebecca Boyle is a brand strategist and fractional CMO at Lissah & Boyle. In this episode, Rebecca explains how identifying and fixing trust gaps can dramatically improve your conversion rate. From creating a distinctive brand voice to using stronger social proof and customer research, she shares practical ways to build confidence and turn more visitors into customers. Dive in: [06:09] Using…
Chintan Doshi is Senior Director of Marketing Automation at Mavlers, a global email marketing and CRM agency with over 700 people across 52 countries. Day to day he works across multiple platforms including Salesforce Marketing Cloud, Braze, Klaviyo, and HubSpot, driving performance for global clients. In this episode, Chintan explains why email deliverability is the result of a strong lifecycle…
Nina De la Cruz is one of the team at Getsitecontrol, an on-site engagement and email marketing platform used by 1,000s of eCommerce brands worldwide. If your email performance has started to slip, your list could be the culprit. Nina reveals how better list hygiene can improve engagement, strengthen deliverability, and help you get more value from every email you send. Dive in: [04:51] Importance…
Taras Talimonchuk is the CMO at Claspo, experts in popups for both email sign ups and CRO. As well as providing excellent popup software (we use it ourselves on the Keep Optimising and other websites!) they also do a TON of research into what’s working. If your popup strategy begins and ends with "10% off for your email address," this episode will give you a lot to think about. Taras reveals how…
Kyler Nixon is the co-founder of Forward Studios, and host of the Darn Good Distributors podcast. And he’s all about B2B eCommerce. Especially how to use email marketing to grow B2B eCommerce sales. From intent-based segmentation and plain-text campaigns to smarter abandoned cart flows and email deliverability, Kyler shares a refreshingly simple approach to B2B eCommerce email marketing. If you're…
Kate Hammond has been delivering CRM strategies in global markets since 2009. Specialising in DTC growth, mainly on Klaviyo and Ometria, via her agency Sunbeam Marketing she helps brands like Rani & Co, Noble Panacea, and Saira to build out their email marketing driving loyalty and retention. Tune in to discover Kate's framework for generating endless newsletter ideas, creating more relevant email…
Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. AND the author of the Amazon best seller book “Crack The Code: The Strategic Meta Ads Framework To Scale Your eCommerce Brand”. Returning guest Aggie joins Chloe to separate fact from fiction in the world of Meta Ads. Together, they unpack six common creative myths and…
Christina Bell is the Head of Strategy at Webtopia UK, a performance marketing agency focused on helping high-growth, founder-led DTC brands scale with data, testing, and storytelling. In this episode, we explore how eCommerce brands can use Meta partnership ads to improve ROAS, reduce ad costs, and build more effective creator-led campaigns. Christina shares practical strategies for testing,…
Komal Singh is the founder and CEO & Prudhvi Raj is the Director of Customer Success at 4XDigital AI an AI-powered advertising system that plans, launches, and continuously improves your ad campaigns as you grow. Returning guest Komal is back on the podcast alongside Prudhvi to break down one of the most important — and most overlooked — Meta Ads metrics: hook rates and hold rates. In this…
