How we want to make a difference

In the last blog post, we explained the reasons for founding keeoon through a couple of scenarios found in the software development world of today. In this post, we want to describe our approach to solving this problem.

Many in business will be familiar with the OODA loop; in summary, it is a model of decision making with 4 steps:

1. Observe, where one gathers information on their environment;

2. Orient, where one uses the information to understand their position in the environment;

3. Decide, where one formulates a hypothesis of what action will lead to a favorable outcome;

4. Act, where one performs the actions planned in the previous step.

A central idea is that, in any enterprise, decision makers go through the loop multiple times and, with each round, learn something about the environment that informs later hypotheses and actions. Therefore, there is a competitive advantage to gain by looping faster because, on the one hand, one gathers more information faster while, on the other hand, one’s actions can disrupt a competitor by changing the landscape on which they based their decisions.

The work that we do focuses on the Orient stage; the reason is that, in our experience, while many engineering companies are observing the environment, they often fail to take into account their position within it, which leads to plans that ultimately fail to produce their expected outcome.

As an example, it’s very common to see small or midsized companies adopting practices from much larger (and publicly visible) companies without understanding that those practices are only needed or worthwhile beyond a certain scale.

We believe we can change this by providing insight into where your company is right now: after all, you can only get to where you want to be if you know where you’re starting from. And not only do we want to tell you what your strengths and weaknesses are, we also want to give you a boost on your path to improvement by suggesting what you could do; ultimately, we want your team to succeed by itself.

At keeoon, we want to turn software into something that is, on the one hand, a reliable foundation for many business models and, on the other hand, a safe and satisfying career option for the people that build it.

While software engineering is a relatively young and fast moving field, there is already a body of knowledge that makes it possible to assess a software development team or company’s maturity, and point to resources that will help them improve and succeed.

Do you feel like we could help you? If so, get in touch.