The Next Moonshot Won’t Come from Silicon Valley

“If we continue to build for people and not with people, we won’t have a say in what this technology will look like or do in ten or twenty years.” — Salima Bhimani

Finally some inventive news in our summer of Luddite discontent. Salima Bhimani spent six and a half years at Google X’s moonshot factory as its first Chief Strategist for Responsible Tech. So thank her for the (responsible) magic of Alphabet’s Waymo, Wing, and DeepMind. In her new book, Invent Now, Bhimani provides a map for the next wave of moonshots. No, she speculates, they probably won’t come out of Silicon Valley. But, yes, they will come from somewhere.

Her invention was formed long before Silicon Valley. She remembers staring at the Toronto subway from her father’s magazine stall and wondering not where the trains went but “what is our relationship to this tube?” An ethnographer by training, Bhimani arrived at Google X from a world of government and nonprofits where “constraint was bread and butter.” At Alphabet, of course, she was spoilt with endless money and runway. Although that didn’t always guarantee moonshot success.

Moonshots fail, she explains, because they are always more than technologies. They are ecosystems, and they need the approval of regulators, communities, and consumers. Take, for example, the abortive Sidewalk Labs, Alphabet’s smart-city bet in her hometown of Toronto, which failed to recognize the practical realities of utopian city-planning.

So what will be the most dramatic moonshot of the twenty-first century? No, she says, it probably won’t be consumer rocketships to Mars or a cure for cancer. Instead, it will be about a post-labor society. What is human purpose when it’s not work? No wonder such an outrageous idea probably won’t come out of work-obsessed Silicon Valley.