The Consumer Brand Operator's Reading List (Each Book Pays for Itself 100x)
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Karta Ventures
Tactical eCommerce, DTC & turnaround advice. Everything I publish will be easy to implement at your DTC brand & drive immediate value - whether you are a high growth brand, distressed, or somewhere in-between.
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Latest posts
Hire Faster, Cheaper, and Better at Scale - Domestically & Offshore
How we get thousands of applicants per position - without spending much!
Why Every New Ad Channel Dies in Your Hands
Adstock lag: why your “failed” 1× ROAS test would’ve matured to 5× ROAS
The DTC Brand That Wins Isn’t Smarter — It’s More Flexible
How to build a brand that slays black swans (and eats them)
Instantly Improve Conversion Rates & AOV With Collection Sort Logic
This blog post will show you how to dramatically metrics like AOV by up to 30% by implementing collection sort logic.
Ignite DTC Growth: Use debt to grow without lighting yourself on fire
A practical guide for the entrepreneur with $5m - $30m in revenue on how to use debt the right way & avoid common pitfalls.
Compensation Philosophy & Design For DTC Brands
Build the best team possible & retain them!
An Unexpected DTC Deathtrap - Incremental Initiatives
Incremental = DTC deathtrap
DTC in Distress- A Tactical Guide to DTC & eCommerce Turnarounds
Helpful for brands with up to $100m in revenue facing headwinds. Updated for 2025.