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The Ampersand by Karla Marie Sweet · Jun 2, 2026

Why Everything Online Feels Fake

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Karla Marie Sweet · The Ampersand by Karla Marie Sweet

A few weeks ago, my sister-in-law sent me the most incredible video on Instagram. It was of a bird, perched on his owner’s arm, riffing through the wondrously eclectic library of sounds he could make. There were camera clicks, trills, cat-like meows, motorcycle revs and noises that sounded like extracts of synth-pop tracks. The bird was also physically impressive, with a long beak and distinctive plumage.

For a moment, I marvelled at it. I even clicked the share button, ready to forward the video on.

& Then, I was struck by sudden, incredibly disappointing thought:

“It’s not real. Duh. It’s AI.”

Silly Karla.

I’ve since done my research and discovered that the bird was, in fact, totally real. A European Starling, apparently. I was right to be amazed by it!

Hooray, right?

Right?

I don’t know. Perhaps it’s just me. But I think there’s a strange feeling that comes with discovering something you dismissed as AI was real after all. Like when the ref reveals that, after several joyless minutes of …

Read the original on karlamariesweet.substack.com

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