Powerhouse Post (No24)

Hi there,

A day late but there’s too much good stuff to wait another 6 days to share! This week, we saw reports of future projected growth of the Pilates industry to $521 billion by 2035. I also explore new trends like Tonal’s on-demand Pilates and potential market saturation signals from Club Pilates.

Cheers,
Kaleen

💪 Tonal, known for its smart home gym equipment, announced on-demand Pilates programming with specialized resistance loops, expanding its offerings into a popular fitness modality. Led by celebrity trainer Kristin McGee, the first 15 Pilates exercises launch on platform in November. While I’m skeptical, I’m still curious to see the experience considering Tonal’s focus on leveraging fitness data. How will they measure the true impact of Pilates in a regular strength routine? Remains to be seen. Read more.

📈 The global Pilates and yoga studio market, currently valued at $120 billion, is projected to reach an impressive $521 billion by 2035, underscoring significant growth opportunities for studio owners both domestically and in emerging markets. This expansion is fueled by rising disposable incomes, a global cultural shift toward health and wellness, and the increasing adoption of fitness technology that makes these modalities more accessible and appealing to a broader audience. Read more.

📉 In the short term, though, recent anecdotal evidence from Club Pilates franchisees and customers suggests a significant downturn in class attendance and membership, signaling a potential market correction after rapid expansion. Could this mean we’ve reached saturation? Read more.

🩰 Joseph Pilates met George Balanchine in the 1930s, and this meeting sparked the integration of Pilates into the dance world, where it became a crucial method for dancers to cross-train and recover from injuries. Read more.

📰 At the Mindbody SA Summit, fitness leaders discussed how consumers now expect more than just workouts, prioritizing longevity, personalization, and community. Brands are adapting by offering enhanced experiences, leveraging AI for efficiency, and focusing on word-of-mouth referrals and strong company culture for growth. Read more.

⚠️ Tracy Anderson is going after people “copying her choreography” claiming copyright infringement. This is not a new thing in Pilates, Sean Gallager has claimed he might do the same, however experts widely agree that you can’t copyright exercise moves. Let’s see how far she gets. Read more.

🧘 Popular Science discusses how Pilates, now experiencing a massive surge in popularity, was actually born in a WWI internment camp. Joseph Pilates developed his method to combat the deteriorating health of his fellow internees, highlighting the practice’s foundational principles of resilience and adaptability. Read more ($).