Just Evil Enough is a book about system awareness, novel thinking, hacking the status quo, and subverting norms. It’s for anyone who needs to capture attention and change behavior. If you’re an audiobook reader you can find the book’s figures here.
There are plenty of books on product innovation, yet precious few on go-to-market innovation. So Alistair Croll and Emily Ross spent the better part of a decade writing one. It’s a topic that’s more important than ever in the attention economy.
The book is available now directly from the authors including bonus material, video lessons, and exclusive workbooks. It will be available from booksellers in hardcover, audiobook, and ebook formats on March 7, 2025.
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