Marketing, entrepreneurship, and all things small business. Hosted by Justin Miller
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This episode explains why most businesses don’t have a lead problem—they have a follow-up problem—and how consistent, multi-channel follow-up turns leads into customers. Justin covers practical tactics like systematized email and phone sequences, retargeting, direct mail, and CRM workflows, plus when and how to be persistent without sounding desperate. Listen for tips to audit your pipeline,…
This episode explains why measuring ROI for direct mail is harder than digital ads: delayed responses, channel bleed, and incomplete attribution. Justin walks through practical tracking options (phone numbers, QR codes, landing pages, offer codes), how offline influences online conversions, and why direct mail is a long-term play that builds trust and familiarity. Listen for tactical tips on…
Marketing, entrepreneurship, and all things small business. This episode explores how over-polishing your brand can make you look corporate, inauthentic, or out of touch. The hosts trace the evolution from expensive production values to today’s preference for conversational, human-to-human marketing and offer practical tips: be conversational, show real faces, avoid over-editing, share stories and…
Justin Miller explains how businesses can borrow tactics from theme parks—like Disney and cruise lines—to create memorable customer experiences that encourage spending and word-of-mouth. He shares practical ideas such as handwritten thank-you notes, unexpected upgrades, playful packaging, and memorable onboarding moments. The episode highlights focusing on how people feel, designing entertaining…
In this episode, Justin Miller discusses the hidden costs of low-paying, difficult customers and why they often become the most expensive to serve. He and his co-hosts share experiences from real businesses—real estate, weddings, direct mail and marketing agencies—about how price-shopping clients create stress, take up disproportionate time, and hurt team morale. The hosts outline practical…
In this milestone episode, Justin celebrates Episode 100 with a Dino Bucks giveaway and dives into why marketing often fails before it even starts: it doesn’t grab attention. From overflowing notifications and short attention spans to the power of headlines, visuals, and authenticity, the hosts explain how getting noticed by the right people is the first step to success. They discuss practical…
In this episode Justin Miller and Kevin discuss sales friction—how unnecessary steps in marketing, sales, and fulfillment slow down purchases and kill momentum. They use examples like buying a Tesla online, the Savannah Bananas’ fan-focused experience, and direct mail’s trust-building power to show what works. The hosts offer practical advice: simplify messaging and forms, speed responses, improve…
Justin Miller interviews Doberman Dan about his 30+ years in direct response marketing, explaining why direct mail often outperforms email and how offline tactics can drive higher response and profit. Dan shares real examples like newspaper tests, a high‑impact gym‑bag mailing, and coordinated campaigns that boosted continuity revenue. The episode also covers the decline of email deliverability,…
Justin Miller and Kevin Walker talk with Josh Hodges of Kruger & Hodges about using daily local videos to build community trust and grow a law practice. They cover starting simply with a phone, scaling production, tying social content to offline media like billboards, recruiting benefits, and why authenticity and consistency matter more than immediate ROI.
Justin Miller chats with EOS implementer Kristen Berry about how EOS brings clarity, accountability, and predictable growth to small businesses. They cover vision, traction, healthy teams, meeting rhythms, rocks (90-day priorities), and building an accountability chart. Kristen shares practical timelines for seeing results, common pitfalls, and how an outside facilitator helps teams implement EOS…
