Commentary on media, technology, and everything in between.
I’ve noticed an increasing obsession in product management circles on the creation and maintenance of artifacts. I recently read a LinkedIn post from Janna Bastow, co-founder of ProdPad, with a “definitive list” of product documentation that PMs are presumably meant to be responsible for: There are also more books than ever on creating artifacts, such [ ] The post Let s stop the product management…
In 2020, during the COVID-19 pandemic, when I was first forced to use Google Meet to speak with a few teams, I was seriously underwhelmed. The reason was quite simple: the product barely worked. I’m not talking about weaknesses in fringe features but literally, the audio and video did not work reliably. Although my regular [ ] The post Zoom won’t be the winner of the videoconferencing wars…
As a product leader, time is my most valuable currency. Time spent on tasks not related to the unique value I can provide to the company is wasted. And the unique value product management creates is in our unique insights and a point of view. These insights come from meeting with customers to understand their [ ] The post How product management support functions can strangle innovation appeared…
I recently attended the Mind the Product conference in San Francisco, marking my return after six years. As a senior product leader now, my perspective on product management has evolved significantly: In 2017, I was an individual contributor, essentially a Product Manager II still learning the ropes, and now that I’m a senior director of [ ] The post Highlights from Mind The Product San Francisco…
When I was first introduced to the concept of the message house as a product manager, I saw some value in it, but I found it way too abstract to be useful. Perhaps that’s because I was shown message house templates that look like the following: There wasn’t any guidance attached as to when to [ ] The post How to Use Message Houses in Product Marketing appeared first on Julian Dunn s Blog .
In the spring of 2009, I created my first Twitter account. To be completely honest, I didn’t understand Twitter’s utility at first, having previously ridiculed my wife, the early adopter, for wasting time on a tool purpose-built for oversharing-by-text-message. (Remember when you could post to Twitter by texting TWTTR on your phone?) I eventually came [ ] The post Is the Era of Microblogging Over?…
Sorting through customer feedback on your product is one of the main duties of a PM. Once your product is successful at scale, you will need to move beyond analyzing and responding to individual, discrete pieces of feedback, and trying to find patterns in that feedback: patterns that help you to discern users true needs [ ] The post Don t use ticketing systems for product feedback appeared first…
If you are currently my customer, and you see the above headline, you might be understandably alarmed. “I spend my valuable time meeting with this guy, and he brazenly admits that he ignores half of what I tell him. Why should I take his call again?” Let me be the first to assure you that [ ] The post Customer Feedback and the Art of Selectively Forgetting appeared first on Julian Dunn s Blog .
As a product leader, I have been using PR/FAQ in some form with my teams since about 2016. While I’m heartened that there is now a robust body of work describing the artifact, there is much less information about when and how to use it effectively in practice. That is what I intend to convey [ ] The post Demystifying the PR/FAQ appeared first on Julian Dunn s Blog .
There’s an overused and overloaded aphorism: words matter. Usually, this phrase is used to state that the selection of words has particular import (true). Yet to a product marketer, the definitions of those words and a company’s alignment around them is much more important. I don’t just mean the terms that you use to market [ ] The post What s a Solution vs. a Product? appeared first on Julian…