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⭐️ = What excites me most this week.
💥 Quick Hits
🇰🇷 WECHIK is making dish soap and surface wipes look like streetwear.
Barbie peptides (melanotan II) are increasingly tied to rapid mole growth and pigmented lesions, worrying dermatologists.
A 321,473-person meta-analysis confirms even one severe childhood sunburn meaningfully raises lifetime squamous cell carcinoma risk.
Lindsay Lohan’s skincare line, the celeb-skincare grift question just got another entrant.
China’s GB 7916-2026 gives cosmetics brands until 2028 to comply with sweeping new oversight across ingredients, manufacturing, and labeling.
🆕 Brands Spotted:
👩🎤 Celebrity Brands = 1
🧴 Skin / Personal Care = 4
👩🦱 Haircare = 4
👃 Fragrance = 1
🦷 Oral Care = 3
🧺 Homecare = 1
💊 Supplements = 1
Morning Brew: US consumers might be spent. Retail sales dropped in July.
🇨🇳 Jing Daily: China’s new cosmetics safety rules: Brands have until 2028. Some less. GB 7916-2026 extends oversight across raw materials, manufacturing, packaging, labeling, storage and transport for the first time.
Just for fun:
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👩🎤 Celebrity Brands:
TechCrunch: Investors sue Selena Gomez alleging fraud tied to her mental health startup.
Buckle up Linsday Lohan’s skincare line, Linlo Beauty, is happening [Beauty Independent]. (Not sure if this is the official Insta). In general I have a lot of quesitons about these celeb skincare lines. Especially ones where they have been open about procedures. Who is buying them, what gap do they fill, what does the celeb involvement look like…mostly what is the grift?
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🧴 Skin / Personal Care:
HYDRACLEAN - Daily skin mist for real routines, for post movement skin reset. It is a hypochlorous acid mist. [Instagram].
🇰🇷 Lesstopy - skincare for sensitive skin [Instagram].
After Sport - premium skincare for active bodies, starting with a facial cleanser and body sculpting cream [Instagram].
Hardi Ford - sleep masks infused with actives [Instagram].
☀️ Morning Brew: Shunning the sun is cooler than ever. Sun-protective clothing is becoming more popular.
GQ: Inside the weird new world of peptide tanning.
FYI - the article does mention it, but the ‘barbie peptides’ e.g. melatonin II are being increasingly linked to rapid mole growth & pigmented lesions, raising alarms in the skin cancer community.
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👩🦱 Haircare:
St. Meto - a clay scalp mask from Kristen Shaw [Instagram].
🇬🇧 LOHA - a haircare brand focused on hair loss [Instagram].
🇭🇰 Pathraya - body care, haircare, & skincare routed in herbal TCM traditions [Instagram].
FOHLY - another Jolie competitor. A showerhead that removes chlorine, based around better hair [Instagram].
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👃 Fragrance:
Planets Perfumery - An SF based fragrance house [Instagram].
🇰🇷 Jing Daily: Can K-beauty make fragrance its next global export? Riding on South Korea’s soft power and skincare boom, K-fragrance exports reached $60 million in 2025. But staying power requires more than cultural cachet.
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🧺 Homecare:
⭐️ 🇰🇷 WECHIK - a lifestyle homecare brand with dishwashing detergent, hand soap, surface wipes, laundry detergent & more. The branding is very cool, it feels like there is ripe opportunity for a hypebeast cleaning brand [Instagram]
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🦷 Oral Care:
Teefpaste - toothpaste with caffeine (for the morning) and melatonin (for nighttime) [Instagram].
🇮🇳 Brushers Co. - toothpaste in fun flavors and alternative ingredients [Instagram].
Pouches are a hot format - Larineco. is using pouches to remineralize teeth & help with focus [Instagram].
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💊 Supplements:
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👩🔬 Femtech:
The Independent: How scientists are using AI to predict how breast cancer could progress. AI has been used to uncover microscopic patterns within breast cancer tumors by scientists.
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🛍 Retail: DTC, Brick + Mortar, Social Commerce, and more...
🇰🇷 rest of world: The online shopping trend where you buy nothing. On South Korea’s “dopamine sites,” the pleasure comes from aspirational shopping rituals like browsing, curating, and tracking — not from a delivery.
Sneaky sneaky. The Verge: Amazon is trying to crush class-action suits before they get started. An update to its terms and conditions requires all disputes be resolved through arbitration.
Marketing Dive: Amazon, Nike reign supreme with Gen Alpha teens - report
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🩺 Digital Health: Wearables, Smart Devices, and more...
The New York Times: The cutthroat wearables battle is about more than tracking your fitness. Google, Apple, Samsung and upstarts like Oura are racing to integrate data from their wearable devices into the health care system.
🤖 MIT Technology Review: What happens when a kid’s robot best friend dies? AI companion toys for neurodivergent children promise connection and therapy, but can they deliver for the long haul?
U.S. News & World Report releases debut ratings for the 2026-2027 Best GLP-1 Telehealth Platforms. Inaugural ratings evaluate leading online GLP-1 platforms to help consumers make informed decisions in the fast-growing weight management market.
🇮🇳 Bloomberg: Indian startup leans on cancer-sniffing dogs and AI for early detection.
Popular Science: We smell different as we age. Here’s why.An odor-producing molecule 2-nonenal is only part of the story.
MIT News: Drug that targets an inflammatory enzyme could help prevent lung cancer. A new study by MIT researchers shows that inhibiting caspase-1 can reduce the risk of tumor growth.
Quanta Magazine: Why aging may be a program, not a breakdown.
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🗣 Social Media: News about TikTok, Meta, BeReal, Snapchat, X...
Allure: Social media is making it harder to remember what we look like. A new study suggests that social media impacts our self perceptions as much as our self esteem.
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♻️ Sustainability: Sustainable Design🇵🇷 Wired: Puerto Rico is rationing water. It could’ve avoided it by harvesting rainwater. The island could capture billions of gallons of water a year if it implemented systems to catch it as it falls from the sky.
☀️ A meta-analysis of 321,473 people found that frequent painful or blistering sunburns, especially in childhood, significantly raise the odds of developing squamous cell carcinoma, with even a single severe sunburn linked to elevated risk [JAMA Dermatology].
Nature: First-of-its-kind narcolepsy drug opens door to new therapies for the brain. The drug, called Orzeyful, takes aim at the root cause of the sleep disorder rather than at its symptoms.
👩✈️ Flight crews absorb more cosmic radiation on the job than any other US workforce, new research examining pilots and flight attendants and cound no clear evidence this translates into higher cancer mortality compared with other occupations [JAMA Internal Medicine].
Mintel: Biohackers What sleephacking means for CPG innovation.
🇨🇳 Daxue Consulting: Discovering China’s new luxury hot spots: Emerging luxury hubs beyond Shanghai and Beijing.
💡 Enjoy,
-Anne
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