🦁 064MB - Midweek Mini-Byte: Tuesday, August 11th.

👋 Hello everyone.

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⭐️ = What excites me most this week.

• Forbes: Why nervous system regulation has become wellness’s latest obsession. From burnout and chronic stress to menopause, recovery culture and social media, nervous system regulation has become one of wellness’s most talked-about concepts. Here’s why it’s suddenly everywhere.

  • Just for fun:

    • Yanko Design - LEGO Fan Recreates Jeff Koons’ Iconic Balloon Dog In Just 1,026 Bricks…I feel like with AI this type of thing could be way easier.

    • 🇬🇧 ❄️ If you are in the UK and want to stay cool.

🧴 Skin / Personal Care:

• Nomadic - mineral sunscreen for high endurance athletes [Instagram].

  

• 🇭🇰 Glona - retinoid care without irritation [Instagram].

  

• kipi - premium skincare simplified…it feels so generic [Instagram].

  

• frida - known for its baby products has expanded into kids with personal care products including body care (body wash in various formats & deodorant), hair care, and oral care [Instagram].

  

• Isle & Earth - personal care inspired by island botanicals [Instagram].

• Bardwell - men’s skincare built for resilience [Instagram].

• CalmSkin - patches for eczema [Instagram]. (Very similar to Mind The Skin - without the three-part system).

🦷 Oral Care:

• BarePaste - 10% nano-hydroxyapatite toothpaste [Instagram].

  

• Allure: We’ve entered the age of veneer regret. There’s no going back on the cosmetic procedure. What happens when your teeth go out of style?

💊 Supplements:

• Mimi Time - founded by Cocokind’s Priscilla Tsai is taking konjac packs mainstream into the US, a new beauty snack (these are really really common in Japan & Korea) [Instagram]. I do find this interesting from an ingestible beauty lens, which has not really taken off in the US versus Asia. Just from experience they are easy to eat/drink, but can have some unexpected/rapid digestive effects.

  

• Strengthen Our Bodies (S.O.B) wellness shots - immunity & longevity, anti-inflammatory & recovery, & skin & anti-aging. The branding looks great [Instagram].

• tmrw - a powder for wellness & longevity [Instagram].

• aka labs - wellness strips meant to be stacked [Instagram].

  

• Yakuru pairs supplements with biometric results. They have their own ring wearable, which connects to their own app…if they just made it easy for any wearable to connect to the app this would go much further [Instagram].

  

• Archemi Labs - Precision biotics for your mind and body [Instagram].

  

• Aphia - creatine chews made by women, for women [Instagram].

  

🐕 Pet Care:

• PetGev - a daily supplement for pet longevity [Instagram].

👩‍🔬 Femtech:

• Clair Health, which recently announced an $11.6M raise for their wearable, is partnering with Mayo Clinic Platform_Accelerate to help advance women’s health AI models.

🛍 Retail: DTC, Brick + Mortar, Social Commerce, and more...

• Retail Brew: How social media, value, and identity are shaping Gen Z shopping. From scrolling for inspiration to searching for value and shopping for vibes, younger consumers are changing the modern retail landscape.

🩺 Digital Health: Wearables, Smart Devices, and more...

• Axios: Verb lets you sell your data to AI labs for training.

• 🧬 c&en: This new human genome has almost no gaps. Researchers have assembled the first telomere-to-telomere, diploid phased genome from a single human cell line.

• The Atlantic: A chatbot-free childhood will be a status symbol. AI is like ultra-processed food for developing brains.

• Tech Brew: AI just created viruses from scratch. Researchers used AI to design new viruses. They also had to design their own safety guardrails.

🗣 Social Media: News about TikTok, Meta, BeReal, Snapchat, X...

• BBC: Meta fined $567m in largest child safety ruling against social media giant.

• Axios: Meta, others lose appeal to drop thousands of social media addiction lawsuits.

♻️ Sustainability: Sustainable Design

• BoF: Can you trust AI to tell you which brands are sustainable? A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands’ online reputations and how users phrase their questions matters more than actual environmental performance.

💸 M&A, IPOs, SPACs, Bankruptcies, Closings...

• Yung Skincare is shutting down.

• Nature: Where are you ticklish? Researchers map the sensation across cultures. People from Chinese, Dutch and Greek cultural backgrounds have the same ‘tickle hotspots’ on the body. And ticklishness is stronger in rarely touched areas…for me it is my armpits, and I NEVER grew out of it.

• Researchers designed biodegradable “cleaner” meshes and balls—inspired by Sargassum rafts and Neptune balls, made from alginate and chitosan reshaped into dendritic, honeycomb-like structures that both physically trap larger microplastic particles and chemically adsorb nano/micro-scale ones. This is a potential sustainable and scalable solution to microplastic capture [Science].

• OHSU: Triple-dose regimen may permanently clear HIV in infected newborns

  OHSU-led discovery in animal model could advance quickly to clinical trials in people.

• 🇨🇳 Daxue Consulting: China’s eye-support supplement market is becoming part of the country’s preventive-wellness economy.

• Navigo: Ulta’s summer moved without growing. Ulta.com, June 1 to July 25, 2026, against the eight weeks before it.

• BCG: The Unexpected Ways GLP-1s Are Transforming Consumer Behavior.

💡 Enjoy,

-Anne