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👋 Hello everyone.

🔗 More about me.

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⭐️ = What excites me most this week.

💥 Quick Hits

⭐️ SAPONE (Lithuania), a shampoo packaged in soap.
⭐️ Teeth regrowth is real and happening.
⭐️ Athyx, the world’s first real-time lactate wearable for athletes hits the market.
AI overconfidence problem. AI advice made people 3x less accurate but 2x more confident; “I don’t know” answers collapsed from 44% to 3%.
The unquantified self, a growing consumer rebellion against data-driven wellness and constant self-tracking.

🆕 Brands Spotted:

TNW: AI advice made people three times less accurate but twice as confident, researchers found. Willingness to say “I don’t know” collapsed from 44% to 3% when AI was available. Monetary incentives barely helped.
Two brands entered the kids market this week, California Naturals (hair) and Dr. Squatch (owned by Unilever - body care). Have kids, spend money.
- Just for fun:
  - Self-cooling clothes…yes please.
  - 🐅 Guess where animals live across the world.

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👩‍🎤 Celebrity Brands:

Pharrell William’s Humanrace expanded its offering into performance body products [Instagram].

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🧴 Skin / Personal Care:

🇧🇷 Velury - firming body cream [Instagram].
Good Day - a new mood boosting topical skincare line from Patchology [Instagram].
Maloa - a tween focused skincare line for kids who play [Instagram].
Mari - botanical, small batch body oils [Instagram].
Swellies - five ingredient mineral sunscreen [Instagram].
Amae - a showerhead filter to help soften skin and reduce irritation [Instagram].

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👩‍🦱 Haircare:

⭐️ 🇱🇹 SAPONE - shampoo in a soap bottle, so you can wash your hair & body [Instagram]. I love this, I do wonder if it will be slippery?
S T Ō A ™ - hair oils and artificats [Instagram].
🇨🇳 Daxue Consulting: From rebellion to routine: Inside China’s booming hair-coloring market.

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👃 Fragrance:

🇫🇷 Cépages Parfums - French sustainable viticultural haute perfumery [Instagram].
Thy Hearts - a modern fragrance house [Instagram].

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🦷 Oral Care:

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😅 Deodorant:

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👩‍🔬 Femtech:

BBC: The privacy problems hidden in your period tracker.
MIT Technology Review: There’s a lot of hype around perimenopause. Don’t buy it. Discussions of the life stage are often clouded by misinformation.
Emmi Health - health coaching to address PMOS/PCOS symptoms [Instagram].

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🛍 Retail: DTC, Brick + Mortar, Social Commerce, and more...

Fast Company: How an old meme is giving Claire’s some much-needed attention. No, you can’t actually get a lobotomy there, but the long-suffering jewelry and accessories retailer is having fun with the idea anyway. And why not?
Retail Brew: 3 in 4 Americans make impulse purchases while late-night shopping: survey. Younger consumers are the biggest late-night impulse shoppers, spending ~$541 a year on after-hours purchases, per CouponFollow.

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🩺 Digital Health: Wearables, Smart Devices, and more...

An Ori - an herbal inhaler to reset [Instagram].
⭐️ Athyx - The world’s first real-time lactate wearable for athletes [Instagram].
Wired: Pete Hegseth’s plan for ‘high T’ troops is a junk-science fever dream. The defense secretary’s idea of administering testosterone therapy to members of the US Armed Forces reveals little understanding of the complexity of hormones.
Dazed: ‘I trust my own body’ - The rise of the unquantified self. The growing ‘unquantified self’ movement is rebelling against data-driven wellness and the pressure to track every aspect of our bodies and mind.
Bloomberg: How social media became a ‘wild west’ for sexual health testing. Consumers are being sold sexually transmitted disease test kits designed to be used by medical professionals, posing health risks.
Forbes: This $46 million toilet startup is betting smart seats can be a billion-dollar business. Medical tech company Casana is launching its smart toilet seat to take the hassle out of health monitoring.
ATN: Americans are very interested in peptides — they just don’t understand them.
The Economist: The surprising benefits of red light. Better skin, faster wound healing and reduced vision loss are on the cards.

🧑‍🚀 Nature: Why do astronauts’ bodies waste away? Space-station study points to mitochondria. Human cells cultured in microgravity produced fewer mitochondrial proteins.
New research shows before skin visibly ages, its collagen loses molecular-level alignment firs, well before any thinning or fiber damage is even detectable [ACS Nano].
Nature: Man’s ability to make sperm restored after testicular tissue transplant - what scientists think. Testicle sample removed from a ten-year-old before chemotherapy and frozen proves viable 16 years later.

💡 Enjoy,

-Anne