Ads, ROAS and Budgets: Interpreting and Communicating Statistical Models

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In this notebook, we work out an example of how to interpret and communicate statistical models. We follow the ideas and techniques from the amazing book “Model to Meaning: How to Interpret Statistical Models with marginaleffects for R and Python” . This exposition is by no means exhaustive, but it should give you a good starting point. For more details, check the book! 
 
 Motivating…

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