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Josh Brody · May 21, 2026

The moat was never the code

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The moat was never the code I ran an unauthorized sports streaming service from 2016 to 2021. It was called HeheStreams. I charged $125 a year; users could have a single annual payment of $100. My infrastructure cost was $75 a month. HeheStreams didn’t re-encode or re-broadcast streams. My users consumed them directly from licensed platforms—using the same CDN and DRM as the platform’s paying…

The moat was never the code I ran an unauthorized sports streaming service from 2016 to 2021. It was called HeheStreams. I charged $125 a year; users could have a single annual payment of $100. My infrastructure cost was $75 a month. HeheStreams didn’t re-encode or re-broadcast streams. My users consumed them directly from licensed platforms—using the same CDN and DRM as the platform’s paying users. I implemented more than a dozen different platforms in the name of feature parity across each sport. People who know the technical side assume that was the hard part. It was hard. It was...

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