Tools for Others
We can now build tools. But what happens after we've got all the shaders we need?
Jonny Burch
Designer, Product Wonk, Founder, etc.
Latest posts
I love AI, but it still can't design for shit
Without a critical human eye, AI produces slop. The quality bar is yours to maintain.
Strategy & Tragedy podcast with Steph Melodia
From Deliveroo to deliverance – entrepreneurship lessons on the Strategy & Tragedy podcast
Life after Figma is coming (and it will be glorious)
As code becomes source of truth, design tools become interfaces on code, not the other way round.
Browser wars
Notes on chatGPT Atlas one day in
Writing Blog Posts with Claude Code on iOS
Meta-blogging: Using Claude Code on my iPhone to write about using Claude Code on my iPhone
Redrawing the Map: How AI Is Splitting the Future of Product Design
Why designers may face a choice between technical mastery and creative vision
Designing closer to the edge
Will the process of designing in product teams finally get its upgrade?
Lean In
A reflection on the importance of engaging with AI
A(I) Hack Week
Just 6 guys and we're vibin' a good time
The entrepreneurial escape hatch
On entrepreneurship in the age of AI
A faustian pact?
On throwing ourselves into the AI abyss
Introducing: Found Up North
Because The North needs more founder community
Why's my CEO being an asshole?
They're probably staring into the abyss
Wait for it
It's amazing how fast things can happen when you've put in the time
Distraction and Flow State
Perhaps we can't blame our phones...
What did I work on last month?
And the value of building for fun
Progression update: early vs late
A quick one about the A12
Radio on the internet
On Spotify and the future of podcasting
A birthday reminder
And the one job in my life that Facebook was actually good for
Love it or hate it?
On Marmite and first time user experiences.
Introducing the 500 word founder: Concise regular ramblings of an early stage tech CEO
Two years of progressing
On the eve of a launch, a reflection
Growing at work – the importance of progression
A conference talk at Jam London
Climbing your mountain
Talking about my personal journey at Jam Barcelona
The power of naïve optimism
When is it OK to believe that everything will be OK?
Am I a Junior Content Designer?
On writing becoming my highest leverage skill
Lost, but making good time
Switching to sales as a non sales-person
I have a co-founder!
It's taken a long time but is totally worth the wait
Holding My Breath
The Alpha begins. What the hell happened for the last six months?
Designing your Design Career (on Youtube)
A talk at Design Club in London
Startup Van Interview (on Youtube)
I was interviewed about bootstrapping and progression
Progression update: From pilot to alpha (on the Progression blog)
Moving from Pilot to Alpha, and why
Week 17: An Indian Summer
It's been a wild couple of months. Still haven't launched.
Week 9: Revenue!
First paying customers! It's alive...
On Focus
I’m struggling to stick to a plan…
Week 5: Bad Goals
Becoming comfortable with doing lots of things I don't know how do
Week 3-4: Progression
Posting on a Friday this week, it's been hella busy, after last week off. May stick to Fridays for now, always a good time for a retro. Look at those tomatoes. Credit: my wife The Skinny I'm gonna tell you what I'm working on... There's always something magical about floating around in a (watermelon themed) rubber ring in a swimming pool in Southern Italy. Clears the mind. Inspiration doesn't…
Week 2: Lifestyle business
Doh, already missed a Tuesday deadline. Next week I'm in Italy so next update in 2 weeks time, most likely with sunburn. The skinny How hard is it to even remember what you did in a whole week?! OK I'll try. <br> <div class="tweet"> <p lang="en" dir="ltr">From a forthcoming post I'm writing -- VC economics often require billion dollar valuations. You do not, so don’t let your investor’s business…
Week 1: Doubling down on risk
Note to self: I'm not sure yet how to structure these weekly journals. I know I want to force myself to write, to keep myself honest in the absence of co-founders, but I've never had a diary before. So I'll try a format, and if it doesn't work, I'll change it. The skinny After splitting off from the team last week, I've been readjusting a bit. I've looked back at the problems I've seen and felt…
Building conviction– how one false assumption changed my founder journey
My first 100 days as a (kind of) startup founder
ShellsuitZombie, this is the end. You’re all legends.
A letter to everyone that ever helped with our little creative graduate magazine
Go out and empathise!
How we’re using Experience Principles to keep each other honest at Deliveroo.
The Deliveroo Design process (on Youtube)
A talk at Ironhack in Madrid
Deliveroo x Framer–One Month In
An honest look at how our design team is incorporating Framer into our workflow.
4 principles for shipping good design when everything’s on fire
Or how to make friends and influence (product) people
We know how Hangry you were last summer
...and we're working out how to feed you
Observe Orient Decide Act (and repeat)
How anyone can use an O.O.D.A. loop to get to answers quicker
Aspiring to design in a product team?
Drop your one day side project and stick with something for a year.
Meeting Mr. Goldie
An interview with Drum n Bass legend Goldie