
4 dirty tricks that get journalists to open your emails
They work! Here’s why you should never use them.
Discover what Joni's working on, the sources and product suggestions she needs for upcoming assignments, tips on building relationships with writers, and insight on the media industry.
Live Last read · last published · next check

They work! Here’s why you should never use them.

Scheduling conflicts top the list, but several other dealbreakers are completely within a PR pro's control.

The pitch used AI in all the wrong ways. Here's how PR pros can avoid making the same mistakes.

The best career advice I've ever given came from a question I'd never been asked before.

I need sources for a new assignment, and I have a surprise for subscribers.

I've got two print assignments, opportunities to write about fascinating people, oh, and an update about my busted wrist.
These simple ways can help you make a stronger first impression in a journalist's inbox.

Affiliate marketing has its own vocabulary—and PR pros are increasingly expected to speak it. Here’s a glossary to help you talk the talk in your next pitch.
A behind-the-scenes look at the financial realities of freelance journalism—and how PR pros can become better collaborators.
If you want coverage for your clients, your pitch needs a reason to exist right now. These three tactics will help you find it.