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Joni Sweet's Press Opportunities & Media Insights

Discover what Joni's working on, the sources and product suggestions she needs for upcoming assignments, tips on building relationships with writers, and insight on the media industry.

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4 dirty tricks that get journalists to open your emails

They work! Here’s why you should never use them.

The real reasons journalists turn down press trips

Scheduling conflicts top the list, but several other dealbreakers are completely within a PR pro's control.

This pitch technically did everything right—but still failed

The pitch used AI in all the wrong ways. Here's how PR pros can avoid making the same mistakes.

Play the long game

The best career advice I've ever given came from a question I'd never been asked before.

I've never done this before.

I need sources for a new assignment, and I have a surprise for subscribers.

Pitch me your most interesting client right now

I've got two print assignments, opportunities to write about fascinating people, oh, and an update about my busted wrist.

3 subject line power moves for PR pros

These simple ways can help you make a stronger first impression in a journalist's inbox.

5 affiliate marketing terms every PR pro should know

Affiliate marketing has its own vocabulary—and PR pros are increasingly expected to speak it. Here’s a glossary to help you talk the talk in your next pitch.

What PR pros can actually do to support journalists right now

A behind-the-scenes look at the financial realities of freelance journalism—and how PR pros can become better collaborators.

The “why now” factor behind every strong pitch

If you want coverage for your clients, your pitch needs a reason to exist right now. These three tactics will help you find it.