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Jonas Downey · Feb 23, 2018

An ode to experimental design

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If you search the Internet to learn about A/B testing , you’ll find scads of articles bursting with tips for cranking your business performance into the stratosphere. You’ll get blazing hot secrets like… BOOST YOUR CONVERSION RATE BY 300% WITH THIS TINY TWEAK and… DESTROY YOUR COMPETITION USING A STATISTICALLY SIGNIFICANT SHADE OF BLUE …and it just keeps going like that, into an overenthusiastic…

Read on jonas.do

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