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Accidental Motivation · Jun 15, 2026

Jesus, Trump, and the Marketing of Salvation

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John Holsinger · Accidental Motivation

That contradiction is the part I cannot stop thinking about.

How can a story built around love also require hell?

And how can a political movement built around grievance borrow so much emotional power from religion without carrying much of the moral weight?

I am not comparing Jesus and Trump as moral figures. That would be absurd. I am comparing something more human: the machinery around salvation stories.

Pain.

Rescue.

Enemies.

Loyalty.

Promised redemption.

That machinery shows up in religion. It shows up in politics. It shows up in families, careers, trauma, and almost every story we use to explain why life hurts.

This is not a post about proving Christianity wrong. It is not a post about proving Trump bad. People already have their minds made up on both, and most of us are not as open-minded as we like to think we are.

This is about why suffering people need stories.

It is about why we reach for meaning when life feels unfair, chaotic, humiliating, or broken.

And it is about why the same hunger that helps us survive can also make us easy to manipulate.

I know this is a dangerous comparison.

I have Christian friends I respect. I have Trump-supporting friends I care about. I also know what it feels like to need a story after life breaks you. So I am not writing this from a safe distance, as if I am above the need for meaning.

I am writing this because the need for rescue is real.

And because people who understand that need can use it.

In the Christian story, Jesus is love in human form. He loves sinners, enemies, the poor, the weak, the sick, the broken, and even the people who betray him. He tells people to forgive. He tells them to love their enemies. He blesses the meek, the merciful, the hungry, and the persecuted.

That is the part of Christianity I have always found most beautiful.

But traditional Christianity also carries another message. Alongside love, mercy, forgiveness, and grace, there is judgment. There is punishment. There is separation. There is eternal consequence.

God loves you completely.

But believe wrong, choose wrong, reject the wrong truth, or fail to accept the right one, and the consequence may be forever.

It is not just theology. It is one of the most powerful story structures human beings have ever created. It explains why life hurts. It tells people why the world is broken. It names the stakes. It gives suffering meaning. It promises that the faithful will not suffer for nothing.

That kind of story does more than persuade.

It gives people a way to understand their whole life.

Their pain. Their enemies. Their hope. Their future.

And once you see that pattern, you start seeing it in other places.

Including politics.

Including Donald Trump.

Religion shows us something important about human beings. We are vulnerable to stories that explain suffering and promise rescue.

Politics becomes dangerous when it hijacks that need.

Trump did not invent this kind of persuasion. He stripped it down, made it political, and removed most of the moral burden.

He did not ask people to love their enemies. He told them their enemies were destroying the country.

He did not ask them to forgive. He promised revenge.

He did not ask them to become humble. He made domination feel righteous.

He did not sell public service. He sold rescue.

The country is broken. The elites betrayed you. The media is lying. The government is corrupt. The border is open. The courts are rigged. The election was stolen. The world is laughing at us. Your way of life is disappearing.

And only I can fix it.

That is not normal policy language.

That is salvation language.

And the deeper question is not whether people should believe in Jesus or vote for Trump.

The deeper question is this:

Why do human beings keep surrendering truth to stories that promise salvation?

I understand the hunger for rescue.

Suffering is not an abstract idea to me.

On September 5, 2016, I went over the side of a bridge on my bicycle and fell roughly 50 feet into a dry riverbed. I did not choose it. I did not control it. I did not deserve it. And I did not receive some clean little inspirational lesson while lying broken in a hospital bed.

The suffering was real.

The helplessness was real.

The fear was real.

The loss of control was real.

At that point, I did not need someone to tell me everything happens for a reason. I needed to survive the next minute.

But after you survive, another problem shows up.

What does this mean?

That may be one of the most human questions we ask.

Not simply, “Why did this happen?”

But, “What am I supposed to do with it?”

That is where stories enter.

Religion answers with eternity. Politics answers with enemies. Philosophy answers with explanation. Family answers with love. Work answers with purpose. Art answers with expression. Memory answers with story.

Human beings cannot live on facts alone. We need meaning. We need our pain to fit into something larger than the pain itself.

That is why salvation stories are so powerful.

They do not only promise that tomorrow will be better. They promise that today’s suffering matters.

Christianity says the world is broken because it is fallen, but redemption is possible.

Trump says America is broken because corrupt people stole it, but it can be taken back.

Those are very different stories. They have different histories, different stakes, and very different moral demands. But emotionally, they appeal to some of the same needs in us.

Something has gone wrong. Someone is responsible. You are not crazy for feeling pain. You are not alone. Follow the right leader, join the right side, believe the right story, and someday the pain will mean something.

That is powerful because people are not only looking for truth.

They are looking for relief.

Recently I read a piece about decision-making and whether our choices are as conscious as they feel. I cannot find the exact article now, which is annoying but also fitting, because one image from it stayed with me more than the source did.

The article described a person who had lost a leg but would still, later in life, try to stand on that leg, pivot, and walk away before remembering the leg was gone.

The body had changed.

The map inside the mind had not fully caught up.

The writer was using that image to talk about decision-making. At first, I thought it was too much of a leap. Losing a leg is not the same as choosing a belief, defending a political leader, or staying loyal to a religion.

But the image stayed with me.

How many of us are still trying to stand on old maps?

How many of us are still relying on beliefs we did not really choose?

How many of us are defending stories we inherited so early, repeated so often, or needed so badly that they no longer feel like stories?

They just feel like reality.

That made me think about someone in my own family, someone I love, who is deeply religious and also a Trump supporter.

When I challenge her on either subject, the conversation goes only so far. Then she says some version of the same thing.

Wait and see.

He has a plan.

The words change depending on whether we are talking about God or Trump, but the purpose is the same. They protect the story when reality gets hard to explain.

If something does not make sense now, it will make sense later. If the facts do not fit, the plan is not finished yet. That explanation can be comforting, but it can also make the story almost impossible to challenge.

I am not saying that to mock her. I am saying it because I think all of us do something like this. We all carry maps inside us. Some maps help us survive. Some help us love. Some help us get out of bed after life breaks us.

But some maps keep leading us back to the same fear, the same anger, the same loyalty, and the same excuses.

And when a map is old enough, we stop calling it a map.

We call it truth.

Every salvation story begins with a fallen world.

In Christianity, the world is fallen because of sin. Human beings are broken. Pain, disease, death, betrayal, injustice, cruelty, temptation, and suffering all point to a deeper spiritual problem. The world is not the way it was meant to be.

In Trump’s political story, America is fallen because corrupt elites, weak leaders, immigrants, globalists, liberals, prosecutors, judges, journalists, bureaucrats, and disloyal Republicans betrayed the “real” country.

America has not simply changed.

America has been stolen.

That is usually the first move of mass persuasion.

Make pain feel explained.

Give anger a target.

That is where things become dangerous, because once suffering has an enemy, cruelty can start to feel justified.

Christianity, at its best, gives suffering moral and spiritual meaning while still demanding self-examination. It asks the believer to look inward. It asks the believer to confront pride, greed, selfishness, judgment, fear, lust, cruelty, and hypocrisy inside the self.

Trumpism usually moves the conflict outward.

The main problem is not inside you.

The problem is out there.

They are invading. They are lying. They are stealing. They are cheating. They are replacing you. They are laughing at you. They are destroying your country.

That message is emotionally addictive because it lets people stop looking inward. The pain may be real, but the cause is external. The solution is not transformation. The solution is victory.

That is easier to sell.

Inner transformation is hard.

Enemy hatred is easy.

Every powerful movement also creates an in-group.

Christianity has the saved, the faithful, the believers, the redeemed, the children of God. They are not perfect, but they are forgiven, chosen, and promised eternal life.

Trump has patriots, real Americans, America First loyalists, forgotten men and women, people who “get it,” people who see through the lies, people who know the system is rigged.

The in-group receives belonging.

The out-group becomes the threat.

That is where the comparison becomes harder to ignore.

Religious language often says God loves everyone. But many versions of the story also say not everyone will be saved.

Trump says he loves America. He loves the people. He fights for them. But the movement also needs enemies who must be humiliated, defeated, prosecuted, deported, silenced, or crushed.

That combination is powerful.

Love for the in-group feels noble. Fear of the out-group feels justified. Hatred of the out-group begins to feel like protection of the in-group.

And once hatred feels like protection, almost anything can be excused.

That is how people excuse things they once would have condemned.

People rarely experience themselves as becoming cruel. They experience themselves as becoming realistic.

They do not think they are becoming harsher. They think they are finally seeing the world clearly.

They do not think they are being vindictive. They think they are defending the truth.

They do not think they are abandoning morality. They think they are fighting evil.

This is one reason I am so interested in the determined mind.

People do not simply wake up one morning and decide to let a leader think for them. They are shaped into it. Family, culture, church, media, fear, resentment, geography, economics, loneliness, humiliation, and repetition all do their work.

Give a person enough fear, enough grievance, enough belonging, and enough certainty, and almost any story can begin to feel like truth.

The strangest thing about belief is that contradiction does not always weaken it.

Sometimes it strengthens it.

In Christianity, the contradictions are obvious to skeptics.

God is love, but hell exists.

God is all-powerful, but suffering continues.

God has a plan, but life often looks like chaos.

God asks for faith, but people still argue endlessly over what the evidence proves.

Believers have answers to these questions. Some answers are thoughtful. Some are evasive. Some are beautiful. Some do not work for me at all.

After my father died when I was 10, I remember asking why God would take him. He was honest. He went to church. He led the church choir. More than one person tried to comfort me by saying some version of, “Sometimes God takes the good ones.”

I know they meant well. But to a grieving child, that is a terrible thing to hear.

Later, when I told a preacher friend that this was one of the things that pushed me away from religion, he said, “That’s not accurate. I would never say that.”

I believed him.

But that was also the point.

The official answer and the lived answer are not always the same.

Some people have a more careful theology. Some people have a more compassionate theology. Some people would never say the damaging thing I heard as a child.

But the damaging thing still shaped me.

That is how stories work. They do not only live in books, sermons, or doctrines. They live in what people say when a child is grieving. They live in what people repeat when life makes no sense. They live in the explanations that get handed down because nobody knows what else to say.

And once a story is strong enough, almost anything can be made to fit inside it.

Suffering becomes a test.

Doubt becomes spiritual struggle.

Evil becomes proof of a fallen world.

Injustice becomes something God will eventually correct.

The delay of justice becomes a reason for more faith, not less.

Trump’s movement does something similar with political contradiction.

When he lies, supporters may say he is joking, exaggerating, negotiating, trolling, or speaking a deeper truth.

When courts rule against him, the courts are corrupt.

When media fact-checks him, the correction becomes proof that the media is against him.

When former allies criticize him, they were weak, disloyal, or part of the swamp.

When he loses, the system was rigged.

When he is attacked, he is being persecuted for the people.

When he contradicts himself, the contradiction becomes strategy.

That is the closed loop.

Every criticism becomes confirmation. Every failure becomes sabotage. Every accusation becomes persecution. Every lie becomes a weapon in a larger war.

Once a story can explain away every challenge, the believer is no longer testing the story against reality.

Reality is being forced to serve the story.

That is dangerous.

Because all people can fall for it.

One of the strangest defenses of Trump has always been that he “tells it like it is.”

That claim is remarkable because many of the same people who say it also know, at some level, that he exaggerates, distorts, insults, invents, contradicts himself, and says things that are not literally true.

So what do they mean?

I do not think they mean he always tells factual truth.

I think they mean he says what they feel. He attacks the people they resent. He breaks the rules they believe were designed to silence them. He refuses to speak in the polished language of institutions they no longer trust.

That is why fact-checking often fails.

A fact-checker hears a false claim and thinks the correction should matter.

A loyal follower hears the same false claim and thinks, “He is fighting for us.”

Those are not just different opinions.

They are different realities.

The literal truth is, “That statement is false.”

What the support hears is, “He is on my side.”

When politics becomes identity, emotional truth often beats literal truth.

And this is not only about Trump.

Religious people do it. Atheists do it. Liberals do it. Conservatives do it. Executives do it. Activists do it. Parents do it. Children do it.

I do it.

We all protect stories that protect us.

This is where I think the comparison between Jesus and Trump matters most.

Christianity places enormous moral demands on the believer.

Love your enemy.

Forgive.

Serve the poor.

Humble yourself.

Do not worship money.

Care for the sick, the hungry, and the stranger.

Look at your own faults before judging someone else.

Do not cast the first stone.

Whether someone believes Christianity is true or not, the moral demand is real. Christianity turns the believer inward and asks a hard question:

How must I change?

Trump’s movement usually turns the believer outward and asks a different question:

Who must be defeated?

That is a major difference.

Jesus says the enemy may be inside your own heart.

Trump says the enemy is out there, and he will name them for you.

Jesus says the meek are blessed.

Trump says the strong win.

Jesus says forgive.

Trump says retaliate.

Jesus says love your enemy.

Trump says your enemy is destroying the country.

Jesus says the first shall be last.

Trump says winners deserve power.

That is the difference I keep coming back to. Trump borrows the emotional power of religion, but not its hardest obligations. It offers enemies without forgiveness, persecution without humility, loyalty without mercy, and salvation mostly for the in-group. That is not faith. That is politics turned into a rescue story, with one man cast as the savior.

My own philosophy, Selfish Determinism, starts with a premise many people do not like.

We are not as free as we think we are.

We are products of biology, history, memory, trauma, culture, incentives, fear, desire, family, geography, language, opportunity, and influence.

That does not make life meaningless.

It makes influence more important than we want to admit.

The person born into one family becomes one kind of person. The person born into another family becomes another.

The person raised on fear sees threats everywhere. The person raised on trust sees possibility.

The person humiliated by elites may spend a lifetime looking for someone who humiliates elites back.

The person taught that suffering is proof of spiritual warfare may interpret hardship as confirmation of faith.

The person taught that America has been stolen may interpret disagreement as betrayal.

This is why I do not look at Trump supporters and simply think, “How can they believe this?”

I think, “What influences made this belief feel necessary?

That does not excuse lies, cruelty, corruption, or abandoning truth. But it does help explain why people cling to stories outsiders cannot understand.

We all like to believe we reason our way into our beliefs. Sometimes we do. But much of the time, we inherit, absorb, defend, and rationalize our way into them.

Then we call the result truth.

A religious believer may say God opened his heart. A political believer may say he finally woke up. A philosopher may say he followed reason. A partisan may say he saw through the lies.

But the determinist asks different questions. Who told the story? Who repeated it? Who benefited from it? Who gave you an enemy? Who gave you hope? Who gave you identity? Who gave you permission? Who gave you a way to explain your pain?

Those questions matter because the stories we accept become the lives we live.

I believe happiness, or being happier, is the only reason to live.

That can sound selfish in the wrong way, so I want to be clear. I do not mean pleasure, indulgence, ignoring suffering, or treating other people as tools.

I mean every human project ultimately points toward some version of happiness.

Religion, politics, consumer culture, career ambition, romance, parenthood, and philosophy all offer some version of the same promise: live this way, believe this, choose this, sacrifice for this, and life will become better.

Everything is a happiness strategy.

Some of those strategies make us more honest, loving, and grounded in reality. Others make us more afraid, more certain, and more dependent on someone to blame.

That is why the question I keep asking myself is not only, “Is this story true?”

It is also, “What is this story doing to me?”

Is it helping me see reality, or helping me avoid it?

Is it making me more honest, or just more defensive?

Is it asking me to become better, or only asking me to blame someone else?

Is it helping me become happier, or keeping me addicted to fear?

That question matters because not everything that feels good makes us happier.

Resentment feels good. Superiority feels good. Blame feels good. Certainty feels good. Belonging feels good. Rage feels good. Being told you are right and your enemies are evil feels very good.

But some beliefs are emotional drugs. They give us a temporary high while making us less free, less honest, less loving, and less peaceful.

A story can comfort you and still control you. It can give you meaning and still make you blind. It can explain your pain and still poison your happiness.

That is the conflict.

The same stories that help us survive suffering can also be used to manipulate us.

So where does this leave us?

For me, it comes down to something pretty simple.

We have to get better at questioning the stories we live inside.

I know “audit” is not a warm word. It sounds like taxes or compliance. But I think it fits. An audit is a serious look at what is actually there.

And I think we need to do that with our own stories. Not just the Trump story. Not just the Christianity story. All of them.

The stories we tell about politics, religion, family, career, trauma, money, marriage, success, failure, what we deserve, who hurt us, why we are stuck, and why we are not happy.

I am not saying these stories are all false. Some of them are true. Some are partly true. Some helped us survive something. Some gave us structure when we needed structure.

But that does not mean they should be allowed to run our lives forever.

A story can be useful at one point in your life and destructive later. It can protect you for a while and then trap you. It can explain your pain and still become an excuse to stop growing.

And maybe the most important question is this:

Am I still allowed to question it?

That is where stories become dangerous. Not when they are wrong. We are all wrong about things.

Stories become dangerous when questioning them feels like betrayal, whether the story is political, religious, familial, or personal.

When the people around you need you to keep repeating the story exactly as they understand it, even when it no longer matches reality, the story has stopped serving the truth.

It has started demanding loyalty.

That is the part that scares me.

Once a story gets protected from questions, it can survive almost anything. Facts will not kill it. Contradictions will not kill it. Pain will not kill it. Even obvious hypocrisy will not kill it.

The story simply absorbs all of that and keeps going.

That is why people can look at the same person, the same behavior, and the same words, and see completely different realities.

They are not just looking at facts.

They are protecting a story.

And I do not say that as if I am above it. I have my own stories. Some of them help me. Some of them probably hurt me. Some of them I have defended longer than I should have.

But I think this is the work.

Not to pretend we have no stories. Not to pretend we are purely rational. Not to pretend the other side is brainwashed and we are clear-eyed.

The work is to ask, honestly, what our favorite stories are costing us. Are they making us better, happier, more decent, and more honest about reality, or are they just giving us permission to stay exactly where we are?

That is the audit.

And I think all of us need one.

A brief personal note: I have not posted here since October. Life and work pulled me elsewhere for a while, but this essay is my way back into the questions I keep returning to: suffering, belief, influence, and happiness.

Read the original on johnholsinger.substack.com

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