90 West Data Cross Country Insights

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This short weekly email includes interesting charts from our unique panel of US Consumer Transaction Data & our unique panel of US Consumer Gift Card data.

Generally: One Micro, One Macro, and One Just Interesting

Informational Purposes Only — Not Investment Advice

Three Interesting things I’ve seen this week in 90 West’s data:

1- Health Savings Account Balances Moving Higher

2- Easter Bunny Loves Roblox

3- Crypto Volumes & Coinbase Drama

Our panel of account holders is seeing Health Savings Account balances (avg & median) move higher along with the number of accounts.

The people in our panel that are in the Silent Generation are seeing average HSA balance moving lower.

Source: 90 West Data, LLC

Each year we see a massive spike in RBLX gift cards purchase the Friday & Saturday before Easter.

Source: 90 West Data, LLC

The below chart represents the median & average amount of dollars being moved from bank account to a crypto exchange. Zooming in on the March 22 news release, we see little/no impact on the number of transaction or dollar volume being moved from our panel of tracked accounts.

Crypto trading apparently a weekday activity for the people in our panel.

Source: 90 West Data, LLC

This is not investment advice.