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This short email will include three interesting charts from our Panel of US Consumer Transaction Data & Our Panel of US Consumer Gift Card Data.
Generally: One Micro, One Macro, and One Just Interesting.
Share 90 West Data - Cross Country Insights
Informational Purposes Only — Not Investment Advice
Three Most Interesting things I’ve seen this week in 90 West’s data:
Valve Gift Card Sales Remain Steam-y.
YouBetcha! Online Betting is a Young Person’s Game
Open Loop Pre-Paid Visa/MC Seasonality & Avg Value
Analysis of 90 West Data’s panel of STEAM gift card sales indicates sales continue to trend higher. This covers daily data from January 1, 2016 through April 17, 2023.
Source: 90 West Data, LLC
Among our panel of US consumers, younger people are far more likely to wager1.
Source: 90 West Data, LLC
The average value of Open Loop Card (Visa/MC pre-paid cards) declines markedly at the holidays as significantly more cards are purchased & given.
Source: 90 West Data, LLC
Analysis of 90 West Data’s panel of US consumer covering the twelve months from March 31, 2021 through March 31, 2022.
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