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90 West Data - Cross Country Insights · May 3, 2023

90 West Data - Cross Country Insights

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John Farrall · 90 West Data - Cross Country Insights

Thanks for being here.

This short email will include three interesting charts from our Panel of US Consumer Transaction Data & Our Panel of US Consumer Gift Card Data.

Generally: One Micro, One Macro, and One Just Interesting.

Informational Purposes Only — Not Investment Advice

Three Interesting things I’ve seen this week in 90 West’s data:

1- Review of Small Regional & Community Bank Deposit Balances.

2- Sales at Home Improvement Retailers spiking into Spring.

3- What Time of Day are Gift Cards Purchased?

This has been a hot topic lately given the alarm around financial institutions. We continue to watch this for daily changes in trends among our panel of small regional & community banks.

Below we compare business accounts vs consumer accounts (we have data updated through April 30, 2023; data shown below is through March 31,2023).

Source: 90 West Data, LLC

Indexed monthly from January 2019.

Index weekly from January 2, 2023.

Source: 90 West Data, LLC

A: mostly Noon - 6pm. It’s been steady since 2016.

Source: 90 West Data, LLC

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