We reach Stanley Cup and NBA Finals find their winners, World Cup, UFL Championship, UFC Washington, College Baseball World Series, Final X New Jersey, NASCAR Pocono, PGA Toronto, ATP Stuttgart, WTA London, PWHL Draft, 24 Hours of Le Mans, Spanish Grand Prix edition of the newsletter…slightly shorter version next week with the Juneteenth holiday Friday…enjoy the long weekend for those who have it!
Keep sending along pieces, pods and the like to include… we will share and post all we can outside paywalls so let us know…If you want to add anyone, send their email address to joefavorito1@yahoo.com, or they can subscribe to the LinkedIn feed. We welcome the notes, the feedback, and the content. Please keep it going. Follow me on Twitter, LinkedIn, Facebook, Tumblr and Instagram. My site is joefavorito.com. While I’m not dropping X in any way, I am now on Bluesky...follow there as well. @joefav.bsky.social
Last week’s Poll…How many conferences do you attend each yr where you feel the content is worth the price? 0-2 65%, more than 5 20% 3-5 15%
“The only chance for evil to triumph is for good people to do nothing.” Edmund Burke
This week we looked at bearing witness to priceless and poigniant, the challenges of having a job define you, and why the Knicks run is bigger than basketball.
The TIME Sports 100… via TIME
Jenny Taft’s UFL journey…via Orlando Magazine
The origin of the American Outlaws… per Yahoo
The guarding of The Cup… via Town and Country
The inside view of the NBA Finals… via The Guardian
Where do these World Cup coaches come from?… via FOS
Cape Cod League 101… via Cape News
Whats ahead, Sue Bird… via Women’s Health
America’s soccer love affair with global stars… via NYT
Milwaukee’s World Cup guy… via Milwaukee Magazine
The Jewish Guide to The Knicks… via Shabbat Spark
Talking NFL rights… via Puck
Cody Campbell Talks College NIL… via Sports Business Radio
CityLax is dedicated to changing the lives of the students from every background through the game of lacrosse. help students achieve success by supporting them on and off the field. They use lacrosse at an early age to attract middle school and high school students and allow them to see a brighter future for themselves through the lessons and the atmosphere around the game across the five boroughs of New York and beyond. CityLax was founded in 2005 by brothers-in-law Mathew Levine and Gavril Paternak. During a practice, the two coaches were approached by local NYC kids who had never seen a lacrosse stick before. What began as a spontaneous introduction to the sport quickly revealed a larger need and opportunity. Today, CityLax has helped lead the creation of more than 70 public high school lacrosse programs throughout New York City. Learn all about their success here.
Nike’s bet on the storytelling of soccer kits… via Andscape
Sports PR Summit- June 17, Washington, DC
ALSD PX Conference & Trade Show, Denver -- June 21-23
Hockey Career Conference, Buffalo- June 25
Barrett Media, N.Y. -- June 30-July 2
SEI Con III, Las Vegas -- July 7-9
FSGA Summer Conference, Philadelphia, PA. -- July 8-9
Basketball Career Conference, Las Vegas July 11-12
CNBC Gameplan- July 16, NY
SportsPro Investment, London July 21
Sportico RISE… Sept. 10
World Football Summit, Madrid— Sept 15-16
ISC Brand and Sponsor Summit, London -- Sept. 25
ISC Women’s Sport Business Summit London -- Sept. 29
Athens Women’s Football Summit- Greece, Oct. 1-2
Sports Biz- Europe- Barcelona- Oct. 6
International Federations Summit Lausanne, Switzerland -- Oct. 5-7
Leaders Week, London- Oct. 7-8
Business of Sport Summit, Sydney, Australia -- Oct. 15
ESSMA Summit, Nice, France -- Nov. 9-10
Smart Cities and Sport- Lausanne— Nov 16-18
Western Sports, Alberta- Nov. 24-25
SportsPro, Madrid- Dec. 3 and 4
Optimum Sports seeks a Supervisor, Sports Strategy. The position will support the development of sports marketing recommendations that are strategically aligned to client objectives, audience needs, and brand priorities. This role sits at the front end of the planning process, helping assess where sports can play a meaningful role within broader marketing strategies and ensuring opportunities are evaluated through both a strategic and business lens. This position is best suited for a candidate with a strong foundation in planning, partnerships, media, talent, or integrated marketing who is looking to deepen their experience in sports strategy. The role is less focused on day-to-day activation management and more focused on strategic alignment, opportunity evaluation, recommendation development, and cross-functional planning support. The ideal candidate is intellectually curious, highly organized, and comfortable working across multiple stakeholders to turn business needs and marketplace complexity into clear, actionable recommendations.
Duties: Support the development of sports marketing strategies rooted in client business objectives, brand positioning, target audience behaviors, and marketplace opportunity. · Help determine the role sports can play within broader communications, media, and marketing plans. Translate client and internal briefs into clear strategic direction, including key planning considerations, evaluation criteria, and recommendation pathways. Contribute to the creation of strategic frameworks, POVs, opportunity assessments, and presentation materials used to guide internal and client decision-making. Help ensure sports recommendations are aligned to brand fit, audience relevance, and expected business impact before activation planning begins. Partner with internal strategy, marketing, partnership, account, and activation teams to ensure sports thinking is integrated early and effectively within the planning process. Help bring clarity and structure to planning conversations by identifying key considerations, surfacing relevant opportunities, and supporting recommendation development. Requirements: 3–5 years of relevant experience in sports marketing, media strategy, partnerships, sponsorship, integrated planning, or a related field. Strong interest in sports and a clear understanding of the role sports can play in broader brand and marketing strategy. Demonstrated ability to think strategically and connect opportunities back to business objectives. Apply here.
The University of Connecticut seeks an Assistant Athletics Director of Marketing and Fan Engagement.
DUTIES AND RESPONSIBILITIES Responsible for developing and coordinating marketing plans and promotional activities for all varsity teams, with emphasis on fan experience and revenue generation. Such plans may incorporate grassroots, traditional and digital marketing. Approve direct reports’ plans for their assigned sports. Supervise the marketing staff, which includes multiple full-time staff members, special payroll employee(s) and/or graduate assistant(s) and student workers. Responsible for hiring, training, directing and evaluating. Serve as a senior leader in the department’s External Leadership team. Maintain a strong and positive collaborative relationship with departments, including Creative Services, Video and Broadcast Productions, Communications, Ticket Sales and Operations, Event Management and Operations, Development and more. Develop advertising and digital marketing campaigns to effectively engage fans and supporters, grow social media followers and encourage ticket sales. Maintain advertising partner relationships and overall budget. Lead the development and execution of compelling, on-brand written content across multiple platforms, including email communications, website copy, digital advertising, press releases, and other marketing materials to effectively engage fans and support departmental initiatives. Oversee departmental email marketing strategy, including, but not limited to, creation of timelines, graphics preparation, and identification of targeted mailing lists from the athletics database. Use Eloqua email marketing tools to create communications and drive revenue. Leverage emerging technologies, data-driven tools, and innovative digital solutions to enhance marketing strategies, streamline operations, improve the fan experience, and identify new revenue generation opportunities for UConn Athletics. QUALIFICATIONS: Bachelor’s degree in marketing or communications, or other applicable area of study. Four to five years of sports marketing or digital sports communications experience. Proficiency in the use of Adobe Creative Suite. Details here
Enjoy the bouncing balls! Joe Fav.
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