We reach: Women’s Pro Baseball pitches in, AFL women’s season kicks off, NFL training camps heat up, NASCAR Iowa, PGA Detroit, LPGA England, ATP Washington, WTA Memphis and Washington, Tour de France Femmes, British motorcycle Grand Prix edition of the newsletter.
We have added a host of conferences to the calendar in the fall and now well into 2027. Are we missing any that have announced full dates? Let us know! Have a fun question we should ask, send it to me? Looking for staff in the fall, send it along. This is your newsletter and it has been for almost 20 YEARS, so your input is invaluable. Thanks for those who have donated in any way, it is very welcomed and not expected! Keep sending along pieces, pods and the like to include… we will share and post all we can outside paywalls so let us know…If you want to add anyone, send their email address to joefavorito1@yahoo.com, or they can subscribe to the LinkedIn feed. We welcome the notes, the feedback, and the content. Please keep it going. Follow me on Twitter, LinkedIn, Facebook, Tumblr and Instagram. My site is joefavorito.com. While I’m not dropping X in any way, I am now on Bluesky...follow there as well. @joefav.bsky.social
Last week’s Poll… Can the biggest sports in college athletics sustain growth without Congressional intervention? No- 61% Yes- 39%
“Don’t let all this nonsense get you down. One of the things that was luckiest for me was I didn’t get famous until I was like 45,. So, I was an old man. You’re my daughters’ age, they haven’t had that much immersion in nonsense, so don’t lose that joy.” Barack Obama advice to Caitlin Clark
Cracking the All-Star success code… via Togethxr
A woman navigating success in a men’s field… via Washington Post
Inspiring the next gen on this ice…in Africa… via The Standard
D 3 athletes winning the NIL game… via AOL Sports
Building a tennis dynasty… via Best of 7
How the refcam actually works… via si.com
What college teams gained from The World Cup… via ESPN.com
Turning NBA highlights into digital art… via Complex
TSpoon’s Amazing career arc… via Andscape
What the NFL can learn from the World Cup fan boom..via Sportico
Worth A Watch or Listen…(click on the links for the lists, videos and listens)
Kim Ng’s path to success… via John Wall Street
Talking career reinvention and lessons learned along the way… via Life at 50
Turning the fire on in Portland… via Sports Business Radio
Connecticut Sun’s Solar Sisters Series Inspires Girls Through Sports, Sustainability and STEM This year, the Connecticut Sun began a new community program, built on piloted events from 2025 to teach young girls in grades 3-5 about sustainability and sports, inspired by the Sun’s tenure as the only WNBA team in the Green Sports Alliance. Details
Nigerian culture lifting a new hoops face in DC… via ESPN
Coliseum Sports, Chicago Aug. 26-27
Sportico RISE… Sept. 10
World Football Summit, Madrid— Sept 15-16
AXS Drive, Indianapolis. Sept. 22-24
Soccerex Miami Sept. 23-25
ISC Brand and Sponsor Summit, London -- Sept. 25
ISC Women’s Sport Business Summit London -- Sept. 29
Puck, In The Arena New York- Oct. 1
Athens Women’s Football Summit- Greece, Oct. 1-2
Sports Biz- Europe- Barcelona- Oct. 6
International Federations Summit Lausanne, Switzerland -- Oct. 5-7
Leaders Week, London- Oct. 7-8
World Venues and Arenas, Riyadh Oct. 14-15
Columbia Sports Business, NY Oct. 15
Business of Sport Summit, Sydney, Australia -- Oct. 15
Sport Fest, Croatia Oct. 15-17
Wharton Sports Business, Philadelphia, Oct. 16
University of Michigan Sports Business, Oct. 23
University of Texas Sports Business Conference, Austin, Oct. 23
ESSMA Summit, Nice, France -- Nov. 9-10
Smart Cities and Sport- Lausanne— Nov 16-18
Western Sports, Alberta- Nov. 24-25
Coliseum Summit Bangkok, Nov. 25-26
SportsPro, Madrid- Dec. 3 and 4
2027
CES, Las Vegas, Jan. 6-9
SPOBIS Conference, Hamburg Feb. 3-4
MIT Sloan Sports Analytics Conference, Boston, Feb. 25-26
National Sports Forum, Houston, Mar. 8-10
Coliseum Summit Europe, London Mar 23-24
International Sports Convention, London Mar 24-25
Sports PRO NY, Mar. 25-26
Ticketing Business Forum, Manchester April 26-28
Stadium Business Summit, Manchester June 7-9
International Conference on Sport & Society, Niterói, Brazil, June 17-18
Green Sports Alliance, St. Louis June 22-24
PRO Sports Assembly, based in Austin, TX seeks a Director of Marketing & Communications. The candidate is a senior leadership role responsible for setting and executing a comprehensive, data-informed marketing and communications strategy that elevates the Pro Sports Assembly (PRO) brand, strengthens stakeholder engagement, and drives membership growth, partnership activation, and organizational visibility. Reporting directly to the CEO, this director leads both the strategic vision and day-to-day operations of all marketing and communications functions — internal and external — and serves as the organization’s primary brand steward.The ideal candidate brings deep expertise in digital marketing, creative direction, and content strategy. They are entrepreneurial, detail-oriented, and equally comfortable shaping high-level strategy and executing at the tactical level.
Duties: Develop and execute an integrated marketing and communications strategy that strengthens the PRO brand, expands membership and partner awareness, to drive engagement and growth. Serve as the primary strategic marketing advisor to the CEO, aligning organizational priorities, annual communications calendars, and stakeholder messaging. Act as PRO’s brand steward, ensuring consistent application of brand standards, visual identity, and naming conventions across all channels and collateral. Represent marketing and communications at board meetings, committee meetings, and organizational events as requested. Stay current on industry trends and best practices in sports marketing and association communications; champion new strategies and tools across the team. Oversee content strategy and development across all platforms including social media (daily), email (weekly), the PRO website, and print/digital collateral. Write and/or direct all copy for PRO communications including web, social, email, and printed materials. Manage and optimize the PRO website, member community (The Huddle) and LMS, including content governance, performance analytics, and SEO strategy. Develop and execute social media and advertising strategies that drive engagement, brand growth, and community responsiveness. Deploy and measure content performance; make data-driven decisions on channel strategy and creative investment. Develop and execute marketing strategies that support membership acquisition, retention, and engagement goals. Collaborate with the partnership team to develop and activate marketing campaigns and assets for sponsor and partner agreements. Create member and partner-facing materials including proposals, pitch decks, impact reports, stewardship communications, and recognition assets. Lead marketing and communications strategy for PRO events including annual conferences, professional development programs, and member convenings. Serve as PRO’s primary media contact; develop and execute public relations strategies, cultivate media relationships, and secure coverage for key organizational announcements and initiatives. Lead, mentor, and evaluate the Marketing & Communications Producer (direct report), fostering a high-performance, mission-aligned team culture.
Experience: Minimum 7–10 years of progressive marketing and communications experience, including demonstrated success leading integrated, metrics-driven campaigns. 3–5 years of people management experience. Previous experience in professional sports, association management, a marketing agency, or a mission-driven nonprofit strongly preferred. Experience supporting membership development, partnership activation, and/or revenue-generating marketing initiatives. Experience managing digital platforms, CRM systems, and marketing technology stacks. Minimum 2–4 years coordinating membership engagement activities in a professional, nonprofit, sports, or related environment. Executive-level written and verbal communication skills; strong editorial judgment and storytelling ability. Apply here.
The NFL is seeking a strategic, highly experienced, analytically grounded, innovative and highly collaborative senior marketing leader to serve as Sr. Director of Product Marketing for NFL DTC. This role will lead product marketing strategy for NFL+ and related direct-to-consumer growth initiatives, owning the intersection of fan insight, positioning, go-to-market planning, audience strategy, integrated marketing direction, and executive storytelling. The ideal candidate combines product marketing expertise with strong business judgment, a deep understanding of subscription growth models, and the ability to drive alignment across complex, matrixed teams. This leader will partner with Business Strategy and Product development to architect the long-term brand vision defining how NFL DTC products create value for fans and how that value is translated into scalable demand, premium adoption, retention, and long-term subscriber growth. This role can be based in either our New York, NY or Inglewood, CA office.
Responsibilities: Lead product marketing strategy for NFL DTC. Define and evolve the positioning, messaging, value proposition, and go-to-market approach for NFL+ and related DTC experiences to drive fan demand and business growth. Own integrated go-to-market planning. Translate annual and seasonal business priorities into coordinated marketing strategies, launch plans, and cross-functional readiness across paid, owned, earned, partner, and lifecycle channels. Champion the voice of the fan. Leverage consumer insights, audience segmentation, behavioral data, and market intelligence to shape decisions across product marketing strategy, audience definition, messaging, and customer journey design. Drive audience and offer strategy. Partner with Strategy, Analytics, Product, and Lifecycle teams to identify growth opportunities across acquisition, premium conversion, retention, and churn mitigation. Partner across the product lifecycle. Collaborate with Product, Product Management, and UX stakeholders from concept through launch to ensure fan needs, value communication, and commercialization plans are embedded in product development. Lead cross-functional alignment and decision-making. Act as a strategic integrator across Product, Marketing, Finance, Analytics, Media, Content, Legal, and executive stakeholders; clarify priorities, surface tradeoffs, and keep complex initiatives moving forward.
Required Qualifications: 12+ years of experience in product marketing, growth marketing, brand strategy, consulting, or related strategic leadership roles. Significant experience marketing digital consumer products, subscription businesses, streaming/media products, or other recurring-revenue services. Demonstrated success leading cross-functional go-to-market strategy in complex, matrixed organizations. Strong command of product marketing fundamentals, including positioning, messaging, segmentation, audience strategy, value proposition development, and launch planning. Details.
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