Kindred is a members-only home swapping platform that unlocks the ability to live a travel-rich lifestyle through the power of community. By exchanging primary residences with trusted peers, renters and owners alike can match with Kindred spirits and explore new destinations without breaking the bank.
Kindred is revolutionizing the “third option” of travel accommodation, compared to short-term rentals and hotels. Since launching in 2022, Kindred has grown to a global community of 300,000 members across 150+ cities and puts home swapping on the map as a radically more affordable, responsible, and connected way to travel.
They’re hiring a Lead Copywriter to define Kindred’s voice and own the words that carry it across every touchpoint. Today, Kindred’s copy function lives across various agencies and individuals. This role exists to consolidate expertise and give Kindred one distinctive voice that clearly and consistently communicates what we believe.
This is a hands-on role: you’ll write the copy Kindred needs today across paid and owned channels (lifecycle, social, in-product, etc.) while building the narrative frameworks and voice guidelines that keep that copy consistent as Kindred grows. Success requires both strategic thinking and execution: you’ll shape the point of view behind how Kindred talks about itself, and you’ll write and review all of Kindred’s copy within the standards and voice that you’ve established.
You’ll partner closely with Performance Marketing, Lifecycle Marketing, Social, and Product to make sure Kindred’s story is consistent whether a member is reading a push notification, a homepage headline, or an ad on Meta. In some areas, you will also collaborate with Kindred’s agency partners, raising the bar on their output as you centralize copy into a single, coherent voice.
You will be Kindred’s first in-house copywriting hire, reporting into the Head of Growth.
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