Cookie Consent — Your Options
A breakdown of cookie consent solutions in 2026: free open-source libraries you can self-host, managed SaaS platforms, and why self-hosting might be the smartest move for performance and privacy.
Jesper Astrom
Ideas worth keeping to yourself. Growth engineering, analytics, tracking, and developer tools by Jesper Astrom.
Latest posts
Pixel Auditor — Debug Your Tracking Pixels Without Developer Tools
Introducing Pixel Auditor, a free Chrome extension that lets marketers and analysts debug tracking pixels from GA4, Meta, LinkedIn, TikTok, Google Ads and more — without needing DevTools.
Why was there a Bernie Sanders Viral Meme Effect?
I got this question from a friend; "Why does everyone share this image of Bernie Sanders... I don't get it...". Her question makes perfect sense: > Why wo...
Sell digital products online
In this article about selling digital products online - How to sell digital products online video tutorial - How to sell books & reports online - Sellfy st...
How to Create a Mission Statement
https://www.youtube.com/watch?v=YjmPX6x8P3s The mission statement is one of the first things you need to create when you set off to launch a digital produc...
How to Set Goals in Google Analytics
If you are to measure whether or not you are on the right path, it is good to know where you're going. Goals will help you do that... Goals in Google Analy...
Interest Reports in Google Analytics
If you are looking to find audiences for your targeting of ads through Google Ads products, then the Interest reports section might very well be the place ...
How to get Facebook Insights into Google Data Studio | Video Tutorial
Have you ever wanted to get Facebook Insights into Google Data Studio? Well, there is no real direct way of doing it. You can always subscribe to Supermetr...
How to Create an Audience for Retargeting in Google Analytics
Creating an Audience in Google Analytics that can be used as a secondary dimension, as a retargeting audience in Google Search Ads or Google Display & Vide...
When to use Demographics in Google Analytics
The Demographics report in Google analytics will show you an approximation of the gender and the age of your visitors. This data alone doesn't tell you tha...
Active Users report in Google Analytics - Definition
*This article is part of a Google Analytics project where we attempt to simplify the definitions of some terms in Google Analytics. You can find all planne...
Cohorts Report in Google Analytics - Measure new users separately
If you want to know how the new users during a specific period of time are interacting with your website the Cohort report in Google Analytics is a great p...
Life Time Value Report in Google Analytics
The Life Time Value Report in Google analytics will show you the total value you have earned for a group of users over a certain period of time (currently ...
User Flow Report in Google Analytics
The User flow report in Google Analytics help us understand how users move through different types of content on a website. User Flow report in Google Anal...
Set up Click Tracking in Google Tag Manager - Video Tutorial
One of the more common questions I get is how to use Google Tag Manager for click tracking. It is not that difficult to do, however, you need to understand...
How to use Audience Behaviour in Google Analytics - Google Analytics for Beginners
Just as with many other terms, the term "Behavior" is used with different meaning in different places in Google Analytics. The version I am explaining in t...
Bounce Rate in Google Analytics - Definition
If there is one thing that is misunderstood more than anything in Google Analytics, it is the definition of Bounce rate. Bounce rate perhaps intuitively si...
How to use Segments - Google Analytics for Beginners
Segments are some of the most simple yet powerful tools you can use when analysing the data you have collected in Google Analytics. Segments in Google Anal...
How do I add a user in Google Analytics?
One of the more common questions you need to answer when you're in contact with a client who wants you to have a look at their Google Analytics is the ques...
Attribution modeling - Discovery and last click #blogg100
For those of you who are trying to figure out where to spend your media money in 2017, this article might have some insights for you. *You need to purch...
Psychographic targeting for the poor man - Cambridge analytica without cash #blogg100
So, I am sure you've heard about Cambridge Analytica and the way that they helped Donald Trump achieve victory in the US presidential election. Now,...
Answering 100 questions in 100 days #blogg100
This blog post is a part of the Swedish initiative #blog100 which was founded by the blogger Fredrik Wass in 2011 (if you need it, Google Translate it) as ...
How to launch a Video on YouTube - LIVE Blogging
A few weeks back I got a request in my inbox that asked if I could help out with a launch of a video on YouTube. Unlike other requests that I receive most ...
Importance of Gatekeepers on an Indexed web
So. Now that you have the framework of "The Index", we can now start moving move into how to apply this thinking when working with digital marketing and PR...
The Index - The most important piece of content I have written, only a few people will ever read
*This post is most likely the most important one I have written, next to "The web is a Liquid", "The 5 Cs of Viral Marketing" and "Quantum SEO - A shift fr...
Usability and ease are killing the open web - Adapting to the Filter Bubble - Algorithms vs. Humanity
I held a talk last night at Hyper Island in Singapore. I had been left with a bad feeling in my stomach over what I have been doing to the web the past few...
How to get more followers on Instagram
*This blog post is a part of my "how to get" series. I will cover how to get more likes, views, shares, fans, followers and other such vanity metrics.* Out...
Content is shit, all hail viral mechanics!
The past 16 years I have had the great fortune of working with a range of different brands with very different ideas on how to run a business. One thing th...
Everything Marketing - You can't believe what happened next!
From the makers of word of mouth, omni-marketing and viral apps, comes the new and evolution sloshing concept of - Everything Marketing! This new type o...
How to deal With Facebooks Click-bait and Photo caption algorithm changes
*Facebook announced two changes to their link algorithm today.* *1. They will work to discredit click-baiting articles cause they supposedly crowd out c...
It is time to apply web conversion tactics to the real world
*This video was shot in collaboration with Hyper Island in Singapore - Read more about Social lab here* I have been fortunate enough to be able to work ...
Why is Facebook the only one allowed to be lazy
Many have the critics of Facebooks latest changes in post visibility for brands been. But equally many have the defenders turned out to be. The one side sa...
Google removed Keyword data from Analytics - 101 ways to get it anyhow!
Keyword data seems to be disappearing from Google Analytics. So. How do we know what to optimize our websites towards? How will we be able to know what sup...
LinkedIn Slots - Cool people should not read this!
I have found a new and exciting hobby, I like to call "LinkedIn Slots". The basic rules are quite simple. > 1. You Get the "Now its your turn. Endorse ...
A/B-testing - A post Explaining The challenge and Solution for Marketing Managers
A/B-testing is something that is quite frequently discussed as something you should do. Yet, most marketing managers and online communicators still don't. ...
Does your QR-Campaign endure the Toilet test?
A lot of people disregard QR-campaigns as yesterdays fad. The mockery of the little black dotted squares seems to be endless. I don't blame them. Most peop...
23 Video Launch in Sweden - Product Review
I generally do not do product reviews in my blog. Primarily because I am almost always disappointed due to "over sell, and under deliver" situations caused...
What you eat don't make me shit
So. I read this blog post. It made me remember what I sometimes forget. People are idiots. Or moreover, some people are idiots. This guy, or girl, seems to...
Google's Real time Reading Abilities
As I was about to send an e-mail to a client, I got the prompt "We can see that you wrote "I enclose" in your message, but there are no files attached to y...
Mobile Cloaking in the coming years
Do you have a mobile CSS on your website? I think it is time you'd better get one. Especially if you work with lead generation, sales or any type of transa...
Can 41 Digital Data Strategists play themselves to Data Wisdom?
About 7 months or so ago, I got involved in Hyper Islands Digital Data Strategist programme. The industry, actually regardless of which one we were talking...
In-line sharing optimization, SEO and conversion rate
Thinking in terms of goal completion is essential when working with all types of SEO, social media and more specifically, the conversion of traffic in any ...
Like any other Marketing Excuse - And Why Change matters
So I guess you have all seen the photos, the videos and the outcry about the Swedish culture ministers absurd act to eat of a cake installation that resemb...
8 Tactics on How to Launch a YouTube video
Sometimes we create campaigns supported by media. The media is aimed to drive traffic to whatever campaigns we have. In the case of using YouTube, an iPhon...
3 Steps to Adding Facebook Like button to your website
If you are going to add a Facebook Like button to your Wordpress blog, or any other site for that sake, the method is pretty darn simple. I would recommend...
Facebook Edge Rank changes?
It seems as though the more popular you get, the harder you have to work. Facebook has recently made some change to its edge rank making it difficult to gr...
Data Driven Marketing in an Election and Business
Continuing on my trail to promote data as a means of marketing, I turn to the Obama campaign. I know you've heard a lot from the Obama campaign, but I gues...
Active and Passive KPIs in a Data driven marketing campaign
So, yes, you probably read my post on data driven marketing strategy. If not, I suggest you start there. However, if you already read it, just continue rea...
Facebooks new Page Guidelines
When Facebook made the Timeline available for brands earlier last week, my head went into YEY-mode. Finally we could utilize graphics to drive engagement a...
Creating your first Data Driven Marketing strategy?
Data driven marketing isn't as difficult or boring as you might first think. It is virtually a way of viewing marketing where you admit that the "big idea"...