We really believe what we believe 
 
 
 
 
 
 
 
 
 
 
 Once you've had an insight about constraints, the path to taking advantage of your insight can be quite bumpy. 
 
 
 
 
 
 
 
 
 
 For one thing, your glimpse of a possible future isn't an immersive, virtual reality simulation; it's a…

 
 
 The obvious constraints aren't often the useful ones 
 
 
 
 
 
 
 
 
 
 Constraints come in many flavors. I generally categorize them into physical, legal, cultural or mental: 
 
 
 
 
 
 
 Physical: Limitations like safe room occupancy, or the speed an aircraft needs to reach to take off. 
 
 
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 Hidden value is often right in front of you 
 
 
 
 
 
 
 
 
 
 
 Who knew there was value in your seldom-used guest room? Or in the empty seats in your daily commute? 
 
 
 
 
 
 
 
 
 
 Someone did, because we now don't think twice about booking a room (or house, or treehouse, or yurt, or igloo)…