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Jeremy MacKenzie · Jul 1, 2025

An Unexpected Ghost

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Jeremy MacKenzie · Jeremy MacKenzie

I remember the time when this was released. I was in high school and it was a tacky, cheesy beer commercial. We rolled our eyes at it and went back to chasing girls.

Seeing this again, decades later - I'm still hit with a feint bit of that tacky, cheesy cringe I remember but there's something else that came with it that was new.

A few seconds into the video, the footage, the clips, the memories started to come back. I'm watching this goofy, over the top beer commercial but I'm also suddenly and very effectively reminded of what it felt like to be alive, here, back then.

It felt like watching an old family video of your tacky, cheesy, Aunt. She was kind of annoying but you miss her. Looking back, it's clear she really loved you. But then you remember; that somebody killed her.

That somebody is still here.

And all grown up now - so are we.

- JM

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