Experienced Marketing Strategist, Keynote Speaker, and Educator
Every year, brands spend millions of dollars on Super Bowl ads to achieve reach. And they do. The numbers are there. The impressions. The tears. The laughs. The cameos. The commentary. But this year, I found myself wondering if we were mistaking performance for connection. In 2025, Kendrick Lamar s halftime show ignited a cultural conversation [ ] The post Review: Super Bowl LX Commercials first…
I turned 50 today. I arrived, quite possibly unprepared. But I write this having found myself, after a decades long search. While unprepared, I arrive wiser. Learning that you don t become yourself, you return to yourself. When I was young, I was curious and a dreamer. I had fun without needing a reason. Somewhere along [ ] The post Turning 50 first appeared on Dennis Jenders .
The 2025 Brewers season began under a dark cloud. We lost a familiar voice that told us who we were. We lost a star whose love for the game made fans and players believe we could win. We traded the anchor of our bullpen to the Yankees. The weight of all that loss hung heavy. [ ] The post The Season We Needed first appeared on Dennis Jenders .
The cheers have faded, the confetti has settled, and Super Bowl LIX is in the books as the Philadelphia Eagles pummeled the Kansas City Chiefs in a decisive 40-22 victory in New Orleans. But for many, the game itself was merely the backdrop to the true spectacle – the commercials. The Super Bowl remains the grand [ ] The post Review: Super Bowl LIX Commercials first appeared on Dennis Jenders .
This isn t the Metaverse, at least not yet. Some say the promise of fully augmented and digital worlds have been locked behind false promises and marketing jargon. But the reality is that we re still figuring this all out. While gaming sets the bar for the best of these augmented and digital interactions, the fidelity of [ ] The post Welcome to the Scaniverse first appeared on Dennis Jenders .
MLB Commissioner Rob Manfred has said a new committee on economic reform met to discuss revenue disparity and the financial uncertainty around Bally Sports. The Athletic reported that Mark Walter of the Dodgers is chairing the economic reform committee, joined by Chris Ilitch of the Tigers, John Henry of the Red Sox and Dick Monfort [ ] The post Economic Uncertainties Hurt the Milwaukee Brewers…
This article isn t an indictment of the plethora of reflections, trends, and predictions for 2023. Rather, it s a reflection on the role of identity, self-expression, humanity, and community in marketing in the coming year(s). These ideas may or may not resonate with you. I consider it an invitation to question your approach to building meaningful [ ] The post Not the Trends You’re Looking For…
On Sunday the Kansas City Chiefs walked away with a victory in a very entertaining Super Bowl LVII, but who won in the advertising arena? Front Office Sports reported that FOX charged $7 million for a 30-second spot, up from the $6.5 million NBC charged in 2022. For the second year in a row, I [ ] The post Review: Super Bowl LVII Commercials first appeared on Dennis Jenders .
Do you trust the algorithm? It s an intriguing question as we consider the possibilities of machine learning and artificial intelligence. Some might even say it s a question of faith, as we don t fully understand some of the models and their results. Background For the past few weeks, I ve been experimenting with ChatGPT, the chatbot from OpenAI that [ ] The post Can You Trust ChatGPT? first…
Being curious permits us to think deeply and differently, empowering us as we wander into uncomfortable territory without the fear of failure, permitting us to find new boundaries of our skill or understanding of the world. The post The Joy and Urgency of Being Curious first appeared on Dennis Jenders .