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Jeff Gothelf

Helping leaders and teams build products customers love - OKRs, product management, product discovery and organizational agility

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The ten product management posts you read most this year

The ten most-read posts on jeffgothelf.com over the past twelve months, on AI product management, OKRs, judgment, prioritization and what "done" means when you ship AI features. The post The ten product management posts you read most this year appeared first on Jeff Gothelf .

How to Run Customer Interviews for a Capability Your Users Have Never Experienced

Standard discovery interviews ask about past behavior. That breaks when the capability doesn't exist yet. Here are three ways to interview anyway. The post How to Run Customer Interviews for a Capability Your Users Have Never Experienced appeared first on Jeff Gothelf .

Traits before tools: rethinking when to insert AI into your ways of working

AI amplifies how you already work. Barry O'Reilly's traits→tasks→tools model explains the AI ROI gap—and how flipping the order closes it fast. The post Traits before tools: rethinking when to insert AI into your ways of working appeared first on Jeff Gothelf .

How to Collect Product Feedback When Your AI Gives Every User a Different Answer

Traditional product feedback assumes everyone uses the same product. AI features break that assumption. Here's an instrumentable way to fix it. The post How to Collect Product Feedback When Your AI Gives Every User a Different Answer appeared first on Jeff Gothelf .

How to prioritize your backlog when effort is no longer the constraint

How to use learning and reversibility to prioritize work AI can now build cheaply and quickly The post How to prioritize your backlog when effort is no longer the constraint appeared first on Jeff Gothelf .

How to write OKRs for an AI product

If your AI product delivers different outputs to each user and prompt, here is how you measure the success of that product with OKRs. The post How to write OKRs for an AI product appeared first on Jeff Gothelf .

How product management can fix your AI integration problems

Your AI integration problem is a product management problem: why pilots stall on old workflows, and the product approach that fixes it. The post How product management can fix your AI integration problems appeared first on Jeff Gothelf .

Training your PMs on AI tools is the easy part

AI tool training makes teams faster, not more innovative. Without permission to experiment and fail, you just get a faster feature factory. The post Training your PMs on AI tools is the easy part appeared first on Jeff Gothelf .

The Amazon AI-tokens problem isn’t an Amazon problem.

Measuring token consumption means exactly zero to your customers. So why are companies like Amazon forcing their employees to do it? The post The Amazon AI-tokens problem isn t an Amazon problem. appeared first on Jeff Gothelf .

What “done” means when you’re shipping AI features

AI broke the old definition of “done.” You’re no longer shipping vending machines—you’re shipping probabilistic behavior distributions. The post What done means when you re shipping AI features appeared first on Jeff Gothelf .