What If ADHD Is Just a Millionaire Trapped Inside Your Brain?

Lately I keep having some version of the same conversation.

Some friends have been diagnosed with ADHD. Some suspect they have it. Others don’t touch the label at all, they just know the feeling of starting one project, getting three better ideas halfway through, and ending up with way too many tabs open.

The idea is exciting until all the ideas are exciting.

My brain has always moved fast. I can hold twelve things at once, connect ideas that have no business being related.

I was diagnosed as a teenager, back before our timelines started diagnosing us through Reels about leaving the fridge open and losing your phone while holding it.

It has made parts of my life harder, but it has also been one of my biggest advantages as an entrepreneur and a large part of why I’ve been able to build as much as I have.

A 2025 analysis of 47 studies found that hyperactivity and impulsivity were positively associated with entrepreneurial intention and behavior. The same traits that make traditional work miserable can also feed innovation, energy, risk tolerance and the willingness to move before every detail is guaranteed. Syracuse University

Studies have a way of validating your lived experience.

I’ve spent a decade as an operator and I can be very “Type A” about a spreadsheet, but am also fully capable of keeping hundred of tabs open and letting a landfill of unnamed screenshots pile up on my desktop.

I have built something, forgotten I built it, and then built it again. More than once. **sigh**

BUT, that same brain sees the business inside an idea, the offer inside a conversation, the content inside an experience. I rarely see one thing as just that one thing.

My thoughts still get messy. The difference now is that I’ve built systems that help me find my way back.

I didn’t need to become less creative, less curious, or less interested in everything.

I needed to stop trying to work like someone else.

Most of it assumes the best way to work is to pick one task, kill every distraction, and sit there until it’s done.

That works for me, sometimes.

Other times, the second a project stops feeling exciting, my brain decides now is the perfect moment to start three more. My default is rarely to stop working. It’s to do more, because every new project comes with a fresh little dopamine hit.

Honestly, I’m often more productive with several things moving. I’ll write part of an article, switch to a client strategy, record a voice note, then come back to the article when my brain is willing to write again.

Would some of it take less time in one focused session? Probably. But in my actual life the alternative isn’t focus. It’s finding something new and shiny to build while the original thing sits untouched for four days.

Moving between projects keeps me engaged. I just have to be honest about whether I’m switching on purpose or chasing the high of starting something new.

This is not typical productivity advice. For some people, five projects in motion would be a nightmare & that’s the whole point. This is what “find what works for you” actually looks like.

What works for me is fluidity. I move between methods depending on what I’m building, how my brain is running, and what the season requires.

The route is less direct. The work still gets done.

Every project in motion needs a clear next move. If I lose steam writing, I record content. If I don’t feel creative, I do something operational.

Before I switch, I leave myself a note about where I stopped and what happens next. Otherwise I come back three days later and burn half my energy reconstructing a thought I was absolutely convinced I would remember.

The hard part is telling the difference between needing fresh energy and avoiding the annoying part (aka the broccoli). Sometimes switching helps. Sometimes I need to sit there ten more minutes and finish the thing.

“Write the article” is vague enough to avoid... “Open the draft and write the title” gives you somewhere to start.

This comes from one of my favorite G$D principles: procrastination is negotiation.

The bigger and blurrier the task, the more room you have to argue with yourself about when, how, and whether you’re in the mood.

You don’t need to finish everything today.

If you’re already filming, film four. Don’t put everything away and try to convince yourself to set it back up tomorrow. Same with emails, admin, anything that requires one specific kind of focus. Constantly forcing your brain to switch modes is friction you’re choosing.

It also helps to attach things to what you already do. Review priorities while you drink your matcha. Record a voice note after your walk. An existing cue is one less thing to remember.

And your thoughts do not need to live in one beautiful dashboard with color coded priorities. Mine don’t.

Any system that requires you to wake up as a completely different person has a very short life expectancy.

When the words are coming, keep writing. If a strategy is clicking, follow it past the hour you blocked.

Hyperfocus can’t be your only operating mode. You still have to eat, sleep, answer boring emails and participate in society. But when it shows up at a useful time, use it.

Sometimes the task you planned is not the task your brain is willing to do. If another important project has momentum, going there beats staring at the original one for three hours feeling guilty about it.

Sometimes you need a timer. Or twelve. Set one for 30 minutes out, then 15, then five, then one minute before, so you do not forget the thing exists. Thank you, Dot Mode.

Some days you work best at home. Other days you need to take your laptop somewhere beautiful. One week needs a single priority.

You might drop a system after three weeks. That doesn’t mean it failed. It may have worked exactly as long as you needed it to.

Consistency doesn’t mean using the same method every day. You can stay committed to the outcome and let the path keep changing.

Working with your brain doesn’t mean every idea gets immediate access to your calendar.

You still need priorities, deadlines and clear next actions. Without them, mental abundance turns into mental debt.

Saving an idea isn’t abandoning it. Some ideas need a date. Some need to sit in a doc for six months. A few should probably never see daylight.

Your job isn’t to execute every thought you have. It’s to decide which thoughts deserve more of you.

And if you keep avoiding something, look at how the project is built before you decide something is wrong with you. It may be too big, too unclear, or forced into a format that doesn’t come naturally. You might also discover you liked imagining it more than you want to build it.

“What’s wrong with me” won’t help you finish. “What’s making this hard” usually hands you something you can actually solve.

When you keep forgetting things, missing deadlines and leaving work you care about unfinished, you start writing explanations.

Lazy… Inconsistent... Can’t be trusted…

Those stories follow you into bigger decisions. You can be extremely capable and still hesitate, because you remember every time you didn’t operate the way you thought you should.

Every time you make a task smaller, finish something, or adjust your approach without dropping the outcome, you hand yourself different evidence.

A better list helps you start. A timer helps you notice time passing. A new environment gives you energy. None of it touches the story underneath, it all, which is that you won’t follow through anyway.

That’s where my rewire walks come in.

When your thoughts get loud, sitting at your desk trying to out-think them makes it worse.

So, move.

Put something on. Talk into your phone like you’re recording a private podcast nobody will ever hear. Walk around irritated until you finally admit what’s actually bothering you. (because trust me it’s usually way deeper than you think it is)

Full disclosure, I came up with it and it has zero scientific backing.

The entire intention is exactly what it sounds like. If my brain has been wired by old thought patterns, habits and made up stories, I need to start feeding it new information - aka REWIRE.

Before I walk, I write down everything coming up. The negative thought, limiting belief, worry or whatever story I have decided is true.

Then I rewrite each one from the complete opposite perspective.

“I only finished three out of five tasks” becomes “I already finished three out of five tasks.”

Same facts. Completely different information going into my brain.

During the walk, I only read or listen to the rewire.

I am not allowed to keep rehearsing the original story. Sometimes I paste the whole thing into AI, click the audio button and let it read the new version back to me while I walk.

Then I keep walking until I believe it, or at least until the old thought no longer feels like the only possible truth.

It is simple, I know. That is also why I actually do it.

These are the tools I have tested, refined and kept because they work with my brain. I wanted to share them because I think there is real power in the way some of our brains connect ideas, notice openings and hyperfocus long enough to bring something to life. Call me naive, but sometimes it really does feel like a superpower.

I can honestly say some of those ideas have helped me make my clients millions, and I don’t think I would have seen or implemented them the same way without my adhd.

Not every idea will make you rich. Some will absolutely waste your time.

But your brain may be catching value, connections and opportunities that other people walk straight past. The ideas usually aren’t the problem. You need a way to choose between them, contain them and keep going once the high wears off.

Finding that will take some experimenting. One week, you may need one priority. The next, you may thrive with five. Maybe it is a strict schedule, a change of scenery or five days to release the pressure and start clean.

You don’t need to adopt a single thing I do. You need to stop treating someone else’s preferred way of working as proof that yours is broken.

Your systems don’t need to make your brain less messy. They need to help you build with it.

Call me crazy, but maybe the millions of thoughts running through your head, the ones that overwhelm you, stress you out and occasionally send you into a complete freeze, are actually just the millionaire in there trying to find a way out.

What do you think?

xo

Jaz