This Space is Not for Sale

I awoke this morning, made myself some coffee, and sat down to check my email. Most of it was Substack articles from many of the wonderful writers I subscribe to here. But then one stuck out:

Okay, first of all, it’s probably just marketing garbage. But I looked into this person’s website, and they do “lead generation.” In any sort of business, email addresses are pure gold. You know why? No matter how many times I’d “boost” a post on Facebook, or share something to thousands of followers on social media, the one reliable way to reach my clients is via email. Yep. I don’t do Tik Tok, Instagram reels, or anything else because frankly it’s a waste of my time. I had a presence on Facebook since 2009. I had something like 8000 followers on my business page there.

Do you know how many of those people booked time with me?

Zero. Nada. Zilch. Diddly-squat.

So I left. Nuked my FB, Instagram and Twitter accounts. Why should I put time, effort and in some cases money into platforms that give me exactly zero ROI?

I haven’t replied to this person yet, but rest assured that I not only have no intention of selling this publication, but also that I will never (and I mean, never) sell or share my subscriber list with anyone.

You have my word.

-Jason