Unified Shopper Engagement is Coming. Are Brands Ready?
CALL IT UNIFIED SHOPPER ENGAGEMENT. Lines that have separated trade marketing from personalized offers from retail media are blurring for trading partners.
Tenser's Tirades
James Tenser, cheerfully contrarian retail industry analyst and commentator, demystifies events and deciphers coming trends.
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Tariffs and the Rising Cost of ‘Fresh’: Tactics for the Tomato Wars
THE HUMBLE TOMATO has become a high-profile emblem of the tariffs controversy, and grocers are faced with delivering dual bad news to shoppers: Prices are likely to rise; quality and availability could suffer.
Is Category Management Ready for AI?
WITH THE ADVENT of Artificial Intelligence, Category Management is poised to get faster, more frequent, more connected and more accurate.
As Retail Media Evolves, Brands Face Tough Challenges
AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias.
Shopper Media Reality: Why It’s Time to Rethink In-Store Networks
THE RETAIL MEDIA NETWORK frenzy may be approaching the end of the beginning, as Shopper Media bring more In-store retail media options to CPG Brands.
Retail Media Scale: CPG Brands’ Conundrum
How do brands understand retail media scale as they plan spending?
What’s ‘Fair and Proportional’ for a Retail Media Network?
HOW ARE BRANDS MANAGING their retail media network spending?
Retail Media and CPGs: How do Brands Optimize Investments?
AMID THE HYPE AND HYPERBOLE around Retail Media Networks, some fundamental issues about CPG marketing spending have barely been addressed.
Retail Media Network Gaps Hold Peril for Brands
[First in a series: This article originally appeared in CPGmatters and is republished here by permission.]
Expert Stories are for Closers
Why I counsel B2B clients to flip the funnel