If you needed to animate your logo for a video, the standby method was to spend lots of money on high-tech digital motion graphics that will look fake and dated in five years.
Or you could make it yourself practically for free out of cardboard, wire, and mud. (Direct link to video).
My wife Jeanette helped me with filming. You get all kinds of cool variations for free. love practical, in-camera effects, especially when you bring smoke and gravity into the equation. It’s a fun way to ground logo animations.
This analog technique is also a good way for artists using CGI to quickly and cheaply generate reference of real effects little nuances of things like wind vortices in smoke, cast shadows, etc, which would be hard to imagine in purely digital simulations.
What I plan to do with this re-usable frame is to shoot it in a few different environments, such as in front of a roaring bonfire or in the middle of a fern garden.
Here are some of the CG animated logos for inspiration (link to video).
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