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Jakob Greenfeld

Experiments in Permissionless Entrepreneurship

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Optimization is sucking the soul out of everything

I regularly see soccer fans discuss in forums why they no longer find the game as exciting as they used to.

Tight Aggressive Entrepreneurship

Aspiring founders tend to fall at one of two extremes: they overanalyze and never ship anything, or they ship tons of random crap.

Big IDGAF Energy

No one gives a damn about Brian Armstrong's silly projects that failed. All they remember is Coinbase.

Purpose

Without a conscious life-purpose a man is totally lost, drifting, adapting to events rather than creating events.

Suffering

Suffering is not pain. It's a loss of agency.

Higher Vibrations

When the vibe is off, it's off. You just know.

Smoke and Mirrors in B2B Marketing

People desperately want to believe in secret sauces.

The Smart Web does exist (but it needs your support)

The dumb web is created by committees, fueled by ad dollars, and run by algorithms.

The Divided Brain by Iain McGilchrist - my notes and summary

the purpose of the left hemisphere is to allow us to manipulate the world, not to understand it

Ways of Attending by Iain McGilchrist - my notes and summary

It tends to see things whole, whereas the left hemisphere sees the parts.