JCT-1 Labs announces general availability of JCT-1
JCT-1 Labs announces general availability of JCT-1 jacques Fri, 08/14/2026 - 08:55
Jacques Corby-Tuech
A personal blog about RevOps and other things
Latest posts
You must be this tall to ride
You must be this tall to ride jacques Thu, 06/25/2026 - 15:44
A CRM Marketing Knowledge Base
A CRM Marketing Knowledge Base jacques Sun, 06/14/2026 - 18:54
Counting in the dark: measuring marketing channels with platforms wedged in the middle
Counting in the dark: measuring marketing channels with platforms wedged in the middle jacques Thu, 06/11/2026 - 10:05
AI Needs Shame, Not Taste
AI Needs Shame, Not Taste jacques Sun, 06/07/2026 - 12:21
The CDP is the AI
The CDP is the AI jacques Tue, 06/02/2026 - 21:13
How to Improve at Sensemaking AI?
How to Improve at Sensemaking AI? Cedric Chen over at Common Cog writes a lot of good stuff and this is no exception. While this essay, part 3 of a 3 parter is ostensibly about AI, it's really a good read on changing your understanding of the world and how you position your beliefs. It is acceptable to read takes … if you are doing it for frame construction purposes. This is a nuanced point. The…
What Apple and Google are doing to your push notifications
What Apple and Google are doing to your push notifications jacques Wed, 05/27/2026 - 18:23
Your Inbox Might Be the Next AI Search Signal
Your Inbox Might Be the Next AI Search Signal It’s not all doom and gloom with Google et al continuing to intermediate the inbox . Smart marketers will increasingly use email as part of their broader marketing strategy. Across 1,922 AI Mode responses, seeded brands in the Personal Intelligence-connected account saw statistically significant visibility lift compared with the control account.…
What Google, Yahoo, Microsoft, and Apple are doing to your email
What Google, Yahoo, Microsoft, and Apple are doing to your email jacques Thu, 05/21/2026 - 10:12
Energy return in running shoes explained
Energy return in running shoes explained Running shoe technology is getting pretty interesting, now I just need to find a supershoe that doesn’t give me shin splints like my Vaporfly… jacques Tue, 05/19/2026 - 11:50 Link https://runrepeat.com/guides/energy-return-in-running-shoes
The world’s most complex machine
The world’s most complex machine A great read on ASML, a name everyone should be at least passingly familiar with given their critical role in global chip supply chain. These machines are roughly the size of double-decker buses. To ship one requires 40 freight containers, three cargo planes, and 20 trucks. They are the world’s most complex objects. Each contains over one hundred thousand…
The Corporate Bullshit Receptivity Scale: Development, validation, and associations with workplace outcomes
The Corporate Bullshit Receptivity Scale: Development, validation, and associations with workplace outcomes A fun little breakdown of how receptivity to bullshit drives negative outcomes in the workplace. jacques Fri, 03/06/2026 - 14:48 Link https://doi.org/10.1016/j.paid.2026.113699
Claude Email Marketing Skill
Claude Email Marketing Skill jacques Sat, 02/21/2026 - 09:40
RecSys '25: Proceedings of the Nineteenth ACM Conference on Recommender Systems
RecSys '25: Proceedings of the Nineteenth ACM Conference on Recommender Systems Because the more I dive into CRM/Lifecycle marketing and RevOps, the more it becomes clear that you can't avoid needing to understand how recommendation systems work at a fundamental level. jacques Fri, 10/31/2025 - 16:11 Link https://dl.acm.org/doi/proceedings/10.1145/3705328
I Will Fucking Piledrive You If You Mention AI Again
I Will Fucking Piledrive You If You Mention AI Again Every once in a while, you find a rare post that absolutely nails the general malaise you feel out in the world. This is that post, a wonderful take down of the AI insanity that's infecting workplaces the world over. Most organizations cannot ship the most basic applications imaginable with any consistency, and you're out here saying that the…
Google's Search Algorithm
Google's Search Algorithm Some API documentation reported to be for Google's search API was recently leaked , providing some insights into the black box. While this is, in and of itself, quite fascinating, the more interesting insight is to think about how all of these Big Tech black boxes operate (social feeds, inbox filters, etc). There are always folks out there trying to provide you with…
Becoming Data Driven, From First Principles
Becoming Data Driven, From First Principles Shoutout to Ross Nazarenko who initially shared this on the databeats slack. This seems like an incredibly useful way to analyse processes that I've not come across before. I can see this being hugely useful in CRM marketing where you want to keep a general overview on top line metrics (opens, clicks, etc) while being able to quickly identify outliers…
Terraformer Environmental Calculus
Terraformer Environmental Calculus Some interesting insights into how we could achieve carbon-neutral by using solar power to create synthetic fuels. Fortunately, the Terraformer presents another path forward. The Terraformer produces fuel cheap enough that its supply will naturally displace fossil production without any heavy-handed economic policy. The way out is up – producing more fuel, but…
A Deep Dive Into Email Deliverability
A Deep Dive Into Email Deliverability A great overview of the Yahoogle changes that have come into effect this year. jacques Mon, 04/01/2024 - 11:59 Link https://www.xomedia.io/blog/a-deep-dive-into-email-deliverability/
Career Paths for Email Marketers
Career Paths for Email Marketers jacques Fri, 03/29/2024 - 09:10
A Review of A/B Testing Methodology
A Review of A/B Testing Methodology A great paper reviewing common A/B testing methodologies from some of the folks behind the very good Trustworthy Online Controlled Experiments . jacques Tue, 03/26/2024 - 11:07 Link https://www.tandfonline.com/doi/full/10.1080/00031305.2023.2257237
Open Source Marketing Modelling Tools
Open Source Marketing Modelling Tools A useful resource I've stumbled upon to run MMM and CLV marketing models. Google and Facebook both also appear to have open source tools. The way things are going, this is probably something we should all try to learn, or at least be aware of and have a basic understanding of how they work and where they can and can't be useful. jacques Sat, 03/09/2024 - 00:00…
Gregory Crewdson - Intro to the Soundstage
Gregory Crewdson - Intro to the Soundstage A great look behind the scenes into Gregory Crewdson's design process when working on a soundstage. In this case from one of the photos in Beneath the Roses . For me, though the real reason to shoot on a soundstage is the control it gives us over the light. Because there are no ceilings, and flats rather than walls, Rick Sands, my director of photography,…
A/B Testing Intuition Busters
A/B Testing Intuition Busters A great deck by Ronny Kohavi and others which highlights common mistakes in running online controlled experiments. jacques Thu, 08/18/2022 - 18:41 Link https://docs.google.com/presentation/d/18U3rlRmNMUaRvM4JlsuXidpiI8AylWBf/edit#s…
A New Conversation About ESPs and CDPs
A New Conversation About ESPs and CDPs A great podcast with Matthew Dunn and Chris Marriott, talking about the emerging trends in the ESP/CDP market. jacques Tue, 07/19/2022 - 00:00 Link https://www.youtube.com/watch?v=4FXG1MbBkbI
Parcel 2.0
Parcel 2.0 The best email code editor just got better with Parcel 2.0. Stellar work as always by Avi Goldman. jacques Mon, 07/18/2022 - 20:13 Link https://parcel.io/blog/launch-v2
Don't Throw Data Governance Out With the Bathwater
Don't Throw Data Governance Out With the Bathwater jacques Sat, 04/23/2022 - 01:00
Marketing and the Modern Data Stack
Marketing and the Modern Data Stack jacques Thu, 04/07/2022 - 01:00
How AdTech Works
How AdTech Works A presentation by Dr Johnny Ryan to the European Commission expert group on the Online Platform Economy. jacques Sun, 03/27/2022 - 00:00 Link https://vimeo.com/670735163
An Email Marketer's Take on Apple Mail Privacy Protection
An Email Marketer's Take on Apple Mail Privacy Protection jacques Thu, 06/10/2021 - 01:00
Email Resources
Email Resources An awesome collection of email resources curated by Avi Goldman . jacques Sat, 05/08/2021 - 01:00 Link https://emailresourc.es/
NFT's Aren't the Answer to the IRL Problems of Digital Art
NFT's Aren't the Answer to the IRL Problems of Digital Art jacques Sat, 03/13/2021 - 00:00
What do NFT's Mean for Digital Art?
What do NFT's Mean for Digital Art? NFT's have been a hot topic in the art space ever since CryptoKitties popularised the concept in 2017, but as usual, there's more than meets the eye on the topic. If the NFT-backed art market is just a kind of art version of sports memorabilia, though, it’s also something kind of profound, an opportunity to think through what a different and more equitable art…
The problem of CryptoArt
The problem of CryptoArt Art published on the blockchain has been pretty popular lately, but there's a very real environmental cost to that work. Joanie Lemercier, artist and activist breaks down the ecological impact of publishing a piece of art on the blockchain. Understanding that the information was not available, I reached out to Offsetra, a carbon offset company familiar with the impact of…
What Value Does an Artist Have?
What Value Does an Artist Have? jacques Mon, 01/18/2021 - 00:00
Sideloading Books on Kindle with Goodreads Integration
Sideloading Books on Kindle with Goodreads Integration jacques Sun, 01/10/2021 - 00:00
Writing Copy for Landing Pages
Writing Copy for Landing Pages A great guide from the folks at Stripe for effective landing page copy. Some total non-brainers in there but they bear repeating. Landing pages often say “we offer” or “our solution,” which focuses on the wrong thing—your company, not your customers. Go through each sentence in your copy and rewrite it to address your customers. One way to do this is to begin with…
My Favourite Books of 2020
My Favourite Books of 2020 jacques Fri, 01/01/2021 - 00:00
APIs All the Way Down
APIs All the Way Down An excellent breakdown of API-first companies by Packy McCormick. The Stripe x Shopify announcement woke me up, though, and led me down a rabbit hole to places both familiar and new, to the question of what good strategy looks like on the internet and why most companies should just be API Frankensteins with one main point of differentiation. Like the turtles, modern software…
Do Offline and Online Go Hand in Hand? Cross-Channel and Synergy Effects of Direct Mailing and Display Advertising
Do Offline and Online Go Hand in Hand? Cross-Channel and Synergy Effects of Direct Mailing and Display Advertising Seems like a no-brainer but sometimes it's important to reasses what we think we know. This study is a super interesting read, even if all it does is confirm thoughts you already had. In addition to a positive sales effect, direct mailing significantly influences the upper and middle…
Building a Personal Research Library
Building a Personal Research Library jacques Tue, 12/22/2020 - 00:00
Starting a Podcast
Starting a Podcast jacques Mon, 12/14/2020 - 00:00
Attribution Without Cookies
Attribution Without Cookies A fantastic technical discussion with analytics experts that dives straight into some of the issues I raised in my piece on Marketers are Addicted to Bad Data . A must-listen. jacques Sat, 12/05/2020 - 00:00 Link https://www.analyticshour.io/2020/12/01/155-attribution-without-cookies-with-jo…
Garbage In, Garbage Out
Garbage In, Garbage Out jacques Sat, 11/28/2020 - 00:00
Do Less, Convert More
Do Less, Convert More Testing is hard, particularly when AA tests can seem to give you results. This is great article from Davic Kadavy on common A/B testing pitfalls and how it's usually a lot harder to do than we think it is. I spent hours pouring over articles, learning just how to run a reliable, significant A/B test, and I came to this conclusion: It Doesn’t F*cking Matter. To me, it doesn’t…
SaaS Prototyping with Observable, Firebase and Stripe
SaaS Prototyping with Observable, Firebase and Stripe Observable is a super handy data visualisation notebook, but it can be used for a lot more than that, as this post demonstrates. As it turns out, it is possible to make money, right inside Observable. In this tutorial, I will walk you through the bare essentials fo building a SaaS product. Login, persisting customer data, security, implementing…
Marketers are Addicted to Bad Data
Marketers are Addicted to Bad Data jacques Sat, 11/07/2020 - 00:00
Ed Hardy: the Godfather of Tattooing
Ed Hardy: the Godfather of Tattooing We've all seen the infamous "Ed Hardy" brand, but what do you know about the man himself? This great little documentary from Vice shows there's much more to the name behind the brand than the trash culture he's associated with. jacques Thu, 07/23/2020 - 01:00 Link https://www.youtube.com/watch?v=Tm9GjI02CNo
Warhammer 40k Digital Strategy and Opportunities
Warhammer 40k Digital Strategy and Opportunities jacques Sat, 07/11/2020 - 01:00