Let s get you growing.
"Dear Naomi, As an older and autistic individual who is new to TikTok, I am unsure about certain expectations for content creators on the platform. I have been experimenting with creating videos, and they are starting to gain traction. However, I am concerned about the idea that presenters should always change their outfits and accessories between videos. I prefer to record in batches and feel…
Listen subscribe on Apple Podcasts , Spotify , or Google Podcasts Today we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I'll explain it all on this episode. Just click play, and I'll meet you there. (Click “Continue Reading” for full transcript shownotes.) Continue Reading
Hi Naomi! So here’s the deal. I have been running a physical products business for over 15 years, and it’s doing very well right now. Sales are up 122% from this time last year and average order price is up 85%. My primary marketing method is email. My open rate and click-through rate are very high both for tutorial emails and promotions. People stay on my email list much longer than industry…
Listen subscribe on Apple Podcasts , Spotify , or Google Podcasts Today we’re talking about launch content. What is it? What isn’t it? How do we do it well? I'll explain it all on this episode. Just click play, and I'll meet you there. (Click “Continue Reading” for full transcript shownotes.) Continue Reading
Dear Naomi, I have two businesses. One is a local service business I have been running for seven years, and the other is new, “the project of my heart” as you call it. I have a small question, but it has been nagging at me and distracting me. I really want a nice logo for my new business! My first temporary logo was an image I found in the public domain. I liked it but it was a placeholder until I…
Listen subscribe on Apple Podcasts , Spotify , or Google Podcasts Everybody talks about "cold traffic" and "warm traffic", but what do they even MEAN? What's the difference? Where do these people come from? What about ads and social media? And what do we do with this information? In today's episode, I'll explain it all. Just click play, and I’ll meet you there. (Click “Continue Reading” for full…
Hi Naomi, I sat on the fence about starting my business for a long time – too long, it seems. Now that I’ve finally gotten started, every idea I have has already been done by somebody else. Every product idea I have has several existing products like it already on the market. Every service I think of is already saturated. Now that I finally got off my indecisive butt, literally everything I think…
Hi Naomi, Thank you so much for doing this! Here’s my question. Someone I know has recommended I start pitching podcasts as part of my reach-building efforts. I know it would be good for my business as I’m good at speaking and have a lot of radio experience in my past life. But the truth is that I’m scared and I’m embarrassed. My business platform is ok – it’s somewhere between 1.0 and 2.0 in your…
Listen subscribe on Apple Podcasts , Spotify , or Google Podcasts Welcome back to Naomi Explains Marketing, the show where I help coaches, consultants, experts, authors, and other associated nerds, geeks and misfits sell the contents of their brains for cash money. I am your host, Naomi, and today we’re tackling the third in our “three ways to make it easier for your prospects to take action”…
Hey folks! Welcome back to Short and Sweet Newbie Week! If you're just joining us, so far we've tackled: how big your list needs to be before the money starts happening , and whether you really need to be on social media , and how much time it takes to actually run a business ., and how much this will all cost . If you haven’t seen those, click those links to catch up. Now, onto today’s question!…