The Ultimate NSale 2026 Prep Guide

It’s that time again, the 2026 Nordstrom Anniversary Sale is finally here, and I couldn’t be more excited!

Y’all, I realized this is my 12th year covering the sale and I truly cannot believe it. If you’ve been following along for a while, you know this is one of my favorite sales of the entire year. My goal is to truly be the best resource for you throughout the sale so that you don’t miss out on these insane deals before things sell out/prices go back up.

What makes it so special is that you’re shopping brand new arrivals for the upcoming season at sale prices before everything returns to full price. It’s the perfect opportunity to refresh your wardrobe, stock up on favorites, and snag those investment pieces you’ve had your eye on.

As always, my team and I will be doing the hard work for you. We’ll be sharing a full shoppable Look Book on July 12th with top picks from the sale and outfit inspiration that will go live right here on Substack. Here is the 2025 LOOKBOOK so you have an idea of what to expect, plus a few images below for reference.

I will also be in store shopping on July 14th & 15th and will be sharing real time updates on Instagram, Shopmy, LTK, and my Broadcast Channel. Make sure you’re following along there for first looks, true sizing details and can’t miss finds.

• July 6: Preview Opens

• July 12: My Shoppable Look Book Goes LIVE

• July 14: Icon Early Access

• July 15: Ambassador Early Access

• July 16: Influencer Early Access

• July 18: Public Access Begins

• August 9: Sale Ends

• August 10: Prices Go Back Up

#1 Prioritize your wishlist. If you’re planning to shop the sale, start building your Wishlist ASAP now that the Preview is live.

Taking a few minutes to save your favorite items ahead of time makes shopping so much easier once your access window opens. Trust me… your future self will thank you.

#2 Free shipping and returns make it easy to try multiple sizes or styles

#3 Don’t wait – items will sell out quickly

#4 Stock Up on Staples – This is the perfect time to get quality, wardrobe staples for a steal. I love to stock up on denim, elevated basics and closet essentials I will wear year round.

I can’t wait to share everything I find this year. Be sure to bookmark this page and check back here on July 12th for the launch of this years Look Book! Paid subscribers will get early access, so be sure to subscribe here.

xoxo, Shelbi